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Dec. 7, 2011

AGTA GemFair™ Tucson Introduces Member Preferred Pricing Program
AGTA will be launching the AGTA Member Preferred Pricing Program at the 2012 AGTA GemFair™ Tucson. This program is designed to encourage Member to Member business and provide additional incentive to travel to Tucson. MORE


For AGTA Members - Read the G&G December eBrief - FREE!
G&G eBrief, GIA's Gems & Gemology monthly e-newsletter, focuses on gemology and gem-related topics. Each issue brings you the latest reports from the GIA Laboratory, global news and trade alerts, and practical identification tips. G&G eBrief is exclusive to Gems & Gemology subscribers, but for the month of December, GIA is making it available to AGTA ePrism subscribers. Check out this month's eBrief for articles on “Unusual Coated Bead-Cultured Freshwater Pearls," "Tenebrescent Zircon," and more.
Not a subscriber? Reserve your subscription to Gems & Gemology and your monthly G&G eBrief today.

2012 AGTA Spectrum Awards | Exquisite Award-Winning Jewelry
My Life on (and off) the Guest List
Several weeks ago, I had the pleasure of attending the 2012 AGTA Spectrum Awards, considered the finest jewelry and gemstone competition in the world. I even got the chance to vote on my three favorites (an amazingly difficult task) and I was trying to wait to find out if any of my choices was voted as Editor's Pick but I sadly I guess it didn't. The AGTA Spectrum Awards featured over 500 pieces of jewelry from designers like Erica Courtney, Heather Moore, Katey Brunini and Todd Reed (who I've previously featured on this blog) along with museum-quality gemstones. Each piece is examined by hand with an eye for craftsmanship and quality of the materials used. MORE

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Yael Designs is recognized by AGTA with another Spectrum Award - Honorable Mention in Bridal Wear.

Bold, yet effervescent - 'Baroness' Tanzanite and diamond earrings will make any woman feel like royalty! For more stunning designs and deep blue tanzanites, check out the award-winning Pacifica Tanzanite Collection; inspired by the beauty of the Pacific Ocean. Click here to see more.

Platinum Bridal Jewelry Trend-Spotting at the 2012 AGTA Spectrum Awards
Grooms Advice
The Platinum Honors™ category at the annual American Gem Trade Association (AGTA) Spectrum Awards™ competition provides magazine editors and wardrobe stylists with an opportunity to see the newest trends in bridal jewelry design using color set in platinum. This competition is the premier jewelry design contest in the world and attracts hundreds of entrants each year. Each of the participating designers has their own motivation and inspiration when it comes to the pieces they submit. When analyzed together, they reveal that platinum was a very popular setting, accounting for almost 40% of the winning selections. MORE

Kashmir Sapphire, Another Auction Record
Gem Wise - Richard W. Wise (AGTA Member)
November 29th, Christie’s Auction House, Hong Kong, sold a 26.41 carat Kashmir sapphire for 3,838,508 or $145,342.00 per carat. This sale establishes a new world’s record price of Kashmir sapphires sold at auction, besting the former world's record also established at Christie's (New York) for the 22.66 carat Hill Sapphire which sold in April 2007 for $3,064,000 or $135.216.00 per carat. MORE

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AGTA eLearning Platform - Affordable Web-based Training

The American Gem Trade Association has developed an online eLearning Platform with the sole purpose of increasing the knowledge base of the front-line sales associate. With knowledge comes confidence and with confidence comes sales. Access to the platform is FREE to AGTA members for up to five associates, then only $25 per person. Click here for more details or non-member pricing.

New York Jeweler Offers Customers the Chance to Make Three Wishes Come True
Jewelry News Network
AGTA Member Greenwich Jewelers launched of a special holiday program intended to make three wishes come true for jewelry lovers and their favorite charities. The New York-based jeweler is offering three inspired pieces of statement jewelry for the holiday season. A portion of the sell price for each piece will go to the qualifying charity of the buyer's choice. MORE

Craving Color?
Captivating, sensual and reveling in glorious color, we are crazy for orchids. Explore our garden of exotic delights. The scent is intoxicating. MORE

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GL Gem Raman
We finished testing the proto-type of the GL Gem Raman and have started designing a production unit combined with software development. We hope to have the first units for sale at the AGTA GemFair show in Tucson, Arizona in February 2012.
Here a few comments about the advantages (and disadvantages) of a Raman over other advanced gem testing instruments such as FTIR, UV-VIS-NIR spectrometer, etc:

Retailers Find Holiday Spirit Through Social Media
The holiday shopping season is in full swing, and once again, we find ourselves scrambling to figure out what to buy our friends and family. Black Friday and Cyber Monday have come and gone but I still have plenty of shopping to do.
… Now, our shopping experiences can be powered by friends thanks to new social technologies. This fundamental shift from the wisdom of crowds to the wisdom of friends presents tremendous opportunity for retailers during the holidays…

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses


The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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