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Dec. 14, 2011

AGTA GemFair™Tucson Preferred Hotel Room Block Deadline
We know you are planning to attend the annual AGTA GemFair™ Tucson in 2012, so now is the time to make hotel reservations. Hotels are getting booked up as the deadline to book rooms with AGTA preferred rates is December 31st, so don't delay. MORE


Tangerine Tango could shade the zeitgeist of 2012 as Pantone's color of the year
The Washington Post
NEW YORK -The world doesn’t need more gray, and the blues are covered, too. What consumer products need is a jolt, a shot of energy and boldness, all of which comes from Tangerine Tango, the reddish-orange hue that Pantone announced Wednesday as its top color for 2012. MORE

Should you pick a color centered stone for your engagement ring?
Your Engagement 101
A popular trend, however, is one that's helping some women get the important look they want in an engagement ring without driving their fiancé into the poor house - Color! Celebrities like Elizabeth Hurley and Jessica Simpson are showing that colored gemstone engagement rings are hot. These colorful and unique rings can also have special meaning. Jessica Simpson's ruby center-stone is her birthstone, while Elizabeth Hurley’s sapphire is the birthstone of her fiancé, Shane Warne. MORE

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Yael Designs is recognized by AGTA with another Spectrum Award - Honorable Mention in Bridal Wear.

Bold, yet effervescent - 'Baroness' Tanzanite and diamond earrings will make any woman feel like royalty! For more stunning designs and deep blue tanzanites, check out the award-winning Pacifica Tanzanite Collection; inspired by the beauty of the Pacific Ocean. Click here to see more.

Alexandrite - The Magic of Change
Omi Gems
Alexandrite is one of the most amazing and rare gemstones ever discovered. It changes colors in different lighting, from hues of greens and blues in daylight to reds and purples in incandescent light. Alexandrite was discovered in April of 1834 in the Ural Mountains of Russia. It was named after Tsar Alexander II since it was discovered around the time of the future Tsar's coming of age. Since red and green were the colors of Imperial Russia it quickly became the national stone of Russia, worn by royalty and nobility. MORE

Lights, Camera . . . Gemstones: Lighting Tips for Gem and Jewelry Photography
Jewelry Making Daily
Shoot--it's hard to shoot gemstones! Everything that makes them so interesting to look at also makes them challenging to photograph.
To a jewelry wearer, gems are a wonderful fashion accessory, but to a gem cutter, jeweler, or photographer, a gem is also a compact optical powerhouse. The colors can be delicious but so hard to capture. Highly polished facets produce mirror-like reflections that give life to a stone but tend to create all kinds of blur in a photo. Those lovely "sparks" that diamonds and other gems throw as the gem disperses white light into its spectral colors can look more like overwrought finger painting than a rainbow.

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AGTA eLearning Platform - Affordable Web-based Training

The American Gem Trade Association has developed an online eLearning Platform with the sole purpose of increasing the knowledge base of the front-line sales associate. With knowledge comes confidence and with confidence comes sales. Access to the platform is FREE to AGTA members for up to five associates, then only $25 per person. Click here for more details or non-member pricing.

Besides Being Gemstones, Opals May Decontaminate Nuclear Sites
STANFORD UNIVERSITY -Across the United States there are more than a dozen major sites where soil and groundwater are contaminated with substantial amounts of uranium - a highly mobile, radioactive element. Most of the contamination is from poor disposal practices at mines or plants that processed uranium-rich ore for power plants or nuclear weapons, or reprocessed spent or decommissioned uranium. MORE

Elizabeth Taylor's jewelry sells for $115 million
USA Today
NEW YORK - Elizabeth Taylor's jewelry collection fetched a record-setting $115 million - including more than $11.8 million for a pearl necklace and more than $8.8 million for a diamond ring given to her by Richard Burton- at an auction of gems and other memorabilia amassed by the late actress.
…The pearl, diamond and ruby necklace, known as "La Peregrina," purchased at auction for $37,000 in 1969 by Burton for Taylor reached the world record price of $11,842,500. It was estimated to sell for $2 million to $3 million. The price surpassed the previous auction record for a pearl, set in 2007 at Christie's auction house in New York City with the sale of The Baroda Pearls for $7,096,000…

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Operating in over 40 locations and $1.2 billion in revenue, NTR Metals has quickly become the trusted, go-to company for precious metals refining. Contact us
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Top Ten Public Relations and Social Media Predictions for 2012, From Affect
NEW YORK, Dec 12, 2011 (BUSINESS WIRE) -- From the BP oil spill to the Netflix brand fiasco, 2011 wasn't without its share of PR blunders. Social media had growing pains of its own this year, however instances like Weinergate proved not to be without purpose. Companies have smartened up to the dangers of uncontrolled online activity and begun to take more active, strategic approaches to social media engagement. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses


The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

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