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Dec. 21, 2011

Affordable Luxury - Gemstones for the Holiday
THP Fashion Blog
Looking for the perfect stocking stuffer for that special someone in your life? Well check out my picks for affordable luxury gemstone jewels, and before you say "I can’t afford gemstones", think again. You might just find the perfect gift that puts a smile on their face on Christmas morning, and all from AGTA members. MORE


Seven Expert Tips for Selling Color
Omi Gems
When selling colored gemstones, remember that color is very personal. People are drawn to certain colors or shades that fit their personality or taste. For instance Sapphires come in all shades and even colors. Someone may prefer a light blue to a "royal" blue, even though the royal blue may be a more expensive and traditional color. Or maybe their birthstone is sapphire, but they don't like blue! That's why it's important to let them know that most gemstones can come in a variety of different colors and shades. MORE

Tip Sheet (EXTRA): Special for the Tucson Shows
AFTER TUCSON, you'll have a lot to talk about: new rubies from Madagascar, zultanite from Turkey, amethyst from Zambia. Most of your customers will never visit these places, but your new selection of gemstones will be better than the Travel Channel. Your reputation as a jeweler will be enhanced, and so will your bottom line. Here's what you need to know: MORE

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Yael Designs is recognized by AGTA with another Spectrum Award - Honorable Mention in Bridal Wear.

Bold, yet effervescent - 'Baroness' Tanzanite and diamond earrings will make any woman feel like royalty! For more stunning designs and deep blue tanzanites, check out the award-winning Pacifica Tanzanite Collection; inspired by the beauty of the Pacific Ocean. Click here to see more.

Historic Elizabeth Taylor Auction By The Numbers
The landmark auctions of The Collection of Elizabeth Taylor at Christie’s New York from December 3-17 realized a combined total of more than $156.75 million with every single item sold. Among its achievements: MORE

Barbara Heinrich: Nature and Abstraction - Member Spotlight
Contemporary Jewelry Design Group
We recently caught up with the intrepid world-traveler Barbara Heinrich to ask her a few questions about her influences, travels and latest jewelry creations.
…I like to reflect the colors of the season in my jewelry. Winter is black and white and grey. I often find myself working with grey or black diamonds during that time of year or with labradorite. A summery piece is blue and green, reflective of spending time by the water…

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AGTA eLearning Platform - Affordable Web-based Training

The American Gem Trade Association has developed an online eLearning Platform with the sole purpose of increasing the knowledge base of the front-line sales associate. With knowledge comes confidence and with confidence comes sales. Access to the platform is FREE to AGTA members for up to five associates, then only $25 per person. Click here for more details or non-member pricing.

Platinum Guild International USA Announces Its Top 3 Celebrity Engagement Ring Settings of 2011
The Sacramento Bee
NEW YORK, Dec. 15, 2011 -- /PRNewswire/ -- Just in time for the key holiday engagement season, Platinum Guild International USA, the US marketing arm for the platinum jewelry industry, today announced its top 3 celebrity ring settings of 2011:
… Choose colored gemstones: Blue sapphires made a huge resurgence recently, thanks to Kate Middleton, Penelope Cruz, Liz Hurley and Carey Mulligan. Colored stones have a vintage and heirloom quality, which make them appear pricier, but in reality they can be much less expensive than diamonds.

LeRoy, Tacoma's Award-Winning Jeweler
Exit 133
We want to take the opportunity to congratulate one of our favorite downtown business owners as we head into the last week before Christmas. Steph Farber of LeRoy’s Jewelers sells jewelry of all shapes, sizes and styles in his store at 940 Broadway. LeRoy’s is full of beautiful things, and we know from experience that he’ll help you pick out a lovely gift, if you’re looking for a little guidance.
But what we really want to congratulate Steph on is a recent award from the American Gem Trade Association for Innovation in Classical Platinum Design for a pendant he designed

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Operating in over 40 locations and $1.2 billion in revenue, NTR Metals has quickly become the trusted, go-to company for precious metals refining. Contact us
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Social Business: It's NOT About the Next BIG Thing!
Social Media Today
A new network, tool or feature launches on a social network and we all flock to it. Business leaders attend social media class after social media class searching for the social media “guru” who will once and for all be able to show them the magic answer to social media ROI. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses


The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

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