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Apr. 4, 2012


Buy Smart at the Smart Show: Visit the AGTA Colored Gemstone Pavilion
The Smart Show, at Chicago's famous Navy Pier, April 21-23, 2012, will feature an AGTA Pavilion filled with loose colored gemstones and cultured pearls. All exhibitors within the Pavilion are AGTA Members, which means that you can shop with confidence, knowing that they adhere to the strict, AGTA Code of Ethics. MORE

CIBJO Publishes Report of Marketing & Education Commission Entitled "Understanding our Future Opportunities"
Milan, Italy -- March 29, 2012: Jonathan Kendall, president of the CIBJO Marketing and Education Commission and Global Operations Director at De Beers - Forevermark, published a Special Report, providing an update on jewellery market trends that aims to help the CIBJO membership understand where they should be considering plans for growth as the jewellery industry is coming out of the global recession and looking to the future. MORE

Madagascar: Tough times in the sapphire mines
Vancouver Sun
ILAKAKA, Madagascar — At 7 a.m., it’s already getting hot in Ilakaka's dusty market, where a woman empties a plastic vitamin bottle that is filled not with pills, but with dozens of tiny sapphires.
These stones once supplied half the global sapphire market, but political upheaval and a lack of investment have brought tough times to the world's largest known reserve.

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Yael Designs wins 2012 JCK Jewelers Choice Award!

Imaginative and whimsical - 'Lava' Fire Opal diamond ring is certain to draw an endless stream of compliments. For more blooming with color fine jewelry, check out the cosmic beauty inspired Lyra Collection


Luxury Vintage Paradise: My Tour of Borsheims in Omaha
Princess Lasertron
One of Omaha's most beloved institutions is AGTA Member Borsheims Fine Jewelry. Opened over 100 years ago downtown, it is now a Berkshire Hathaway company offering over 62,500 square feet of fine jewelry, watches, and gifts. It's a exciting to visit, with glittering floors and windows and uniformed security guards, and each section of the store–contemporary pieces, beautiful china and flatware, and of course the engagement rings–offers new inspiration and beauty to behold. MORE

Magnificent Jewels at Sotheby's New York
2 April 2012 – Sotheby's annual spring sale of Magnificent Jewels in New York will be held on 18 April 2012. The auction is distinguished by the many beautiful, fresh-to-market signed jewels from prominent Estate collections, as well as top quality gemstones. This sale also provides an in-depth look at many of the best jewelry designers of the 20th century – from Cartier to Belperron and Flato, as well as Art Moderne jewels. MORE

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2012 AGTA GemFair™ Seminar Program DVD-Rom Now Available

The AGTA recorded 26 seminars in the AGTA GemFair™ Seminar Program in Tucson using technology that combines the audio recording synched with the speaker's PowerPoint presentation. The DVD-Rom makes a great reference or can be used to educate associates on current issues and trends. The Association is distributing free copies of the seminar DVD-Rom to every AGTA Member company and is making the recordings available to non-members for a nominal fee of $50. For an order form, including the list of recorded seminars, click here.

Rare 12-Carat Round Pink Diamond Could Fetch $10 Million At Auction
The largest round fancy intense pink diamond to ever appear at auction will be part of Christie's Hong Kong Magnificent Jewels sale on May 29. It is one of only two known round pink diamonds of significant size in the world, the auction house said. MORE

Geode Public Art Project Mixes Nature Into Urban Spaces
Huffington Post
Tucked into unused pay phone booths, rusted pipe ends and crumbling brick walls around the streets of Los Angeles are geodes (those cool crystals that form inside unassuming rocks). Instead of minerals, though, these geodes are composed of paper and installed by artist Paige Smith. MORE

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Seven Fast, Easy Ways to Boost ROI on Email Marketing
Totowa, NJ—What's the most immediate way a jeweler can get more customers to read emails? To find out, The Centurion asked Matthew Perosi, SEO analyst and founder of Jewelers Web Advisory Group ( Jwag is the free-advice arm of, the company for which Perosi also serves as president. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

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