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Apr. 11, 2012
Why Colored Gemstones and Pearls are Key to Your Store's Success
Smart Show/ AGTA
Colored gemstones and cultured pearls offer some of the best margins for the retail jeweler, so why is it that retailers don't focus more resources on this category? If you can sell more high-margin product then your profits will grow exponentially. To sell more within this category requires some staff training, promotion and product that is a proper extension of your store's merchandising mix. MORE


AGTA GemFair at JCK Las Vegas: New Day Pattern and Location Reminder
The American Gem Trade Association (AGTA) GemFair™ at the JCK Las Vegas Show will be open the day before the main JCK Show on Thursday, May 31st, and will close the same day as the JCK Show on Monday, June 4. The AGTA GemFair will once again be located in the South Sea and Islander ballrooms on the Beach level of the Mandalay Bay Convention Center. MORE

CIBJO Coloured Stone Commission releases Special Report
Milan, Italy -- April 5, 2012: Nilam Alawdeen (Japan), president of the CIBJO Coloured Stone Commission (CSC), today released the CSC's annual Special Report, providing an overview of the issues that dominated the discussions and exchanges between the members of the CSC Steering Committee throughout the year and of the major topics that are slated for the various meetings that are planned at the upcoming 2012 CIBJO Congress that will take place in upcoming May in Vicenza, Italy. MORE

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'Riptide' Tanzanite Ring recognized as "Best of the Best" by 2012 JCK Jewelers Choice Awards!

Ethereal diamond ripples twirl and cradle a deep blue Tanzanite that is certain to draw attention. For more stunning designs and deep blue Tanzanites, check out the award-winning Pacifica Tanzanite Collection; inspired by the beauty of the Pacific Ocean.


The Power of Trust: Conclusions from the AGS Consumer Research Study
Last June, the American Gem Society conducted a field research study directly with consumers. The Society sought a diverse audience in order to get the widest range of opinion, and focused on two distinct, though similar in size, cities: San Francisco and Minneapolis. Our goal was to find ways to better connect and communicate with consumers. Like any research endeavor, our findings led to conclusions that we were not expecting. MORE

44-Ct. 'Perfect Diamond' Up for Auction at Christie's
Jewelry News Network
Christie's New York will hold its Magnificent Jewels auction on April 17 at its Rockefeller Center headquarters. The sale features more than 300 individual jewels, including top-quality diamonds, gemstones, natural pearls and signed pieces, with estimates ranging from $2,000 to $8 million. The total sale is expected to surpass $40 million. MORE

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2012 AGTA GemFair™ Seminar Program DVD-Rom Now Available

The AGTA recorded 26 seminars in the AGTA GemFair™ Seminar Program in Tucson using technology that combines the audio recording synched with the speaker's PowerPoint presentation. The DVD-Rom makes a great reference or can be used to educate associates on current issues and trends. The Association is distributing free copies of the seminar DVD-Rom to every AGTA Member company and is making the recordings available to non-members for a nominal fee of $50. For an order form, including the list of recorded seminars, click here.

Jewelry Information Center to Produce Fashion Show
INSTORE Magazine
NEW YORK -- Jewelry Information Center (JIC), the consumer education arm of Jewelers of America (JA), has again partnered with the American Gem Society (AGS) to produce the Supplier Fashion Show and Showcase Reception at the 2012 AGS Conclave, at the Doral Golf Resort in Miami, FL. The event takes place April 25, capping off the first day of the four-day educational and networking conference. MORE

Jenny Has a Rock: Jennifer Lopez Wears a $2.1 Million Ring on 'American Idol'
We're not fooled by this rock: on Wednesday's episode of American Idol, Jennifer Lopez seriously caught our eyes with her fancy yellow-diamond ring by Cora jewelers -- a sparkler that comes with a $2.1 million price tag. MORE

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Six Definitions of Successful Social Media Engagement
Social Media Today
Defining successful social media engagement can be incredibly difficult. We all want to see some kind of return on our time, energy and efforts online, although many of us have different definitions of what constitutes a beneficial result from social media marketing. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

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