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May 09, 2012
AGTA Adds Color to Conclave
This year's American Gem Society Conclave was held in Miami, a colorful setting that served as the perfect backdrop for AGTA and its Members to add even more color to the event. AGTA had a presence in the AGS Supplier Fashion Show, presented seminars and sponsored the Titleholders Luncheon. MORE

TanzaniteOne Mining, Ltd. Hosts Special Guests of the Arusha International Gem Fair
Tanzanite Foundation
Merelani Hills, Tanzania, May 2012 -While attending the Arusha International Gem and Mineral Fair last week, a delegation of International visitors spent the day at the TanzaniteOne Mining operation in Merelani, Tanzania. Amongst the select few were Doug Hucker, AGTA, Robert Weldon, GIA, and Steve Bennett, GemsTV. MORE

An Evening With The Blues - Part VI - GLOWING!
Roskin Gem News Report
If you remember from Part V, The Glamour Shot, Chip Clark, the museum’s in-house professional photographer, was just finishing up capturing the two blues in their formal portrait. Their first date Prom portrait as John Hatleberg noted.
Those who wanted to take a quick shot under Chip's lighting and setup, did so at Chip's invitation. And now our host for the evening, Dr. Jeffrey Post, once again placed the gems in their respective traveling boxes, and took them back into the vault for another photography session. Only this time, the lights would be off.

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Are you ready for Pantone Color of 2012 Tangerine Tango?

Echoing the dramatic hues of sunset, Tangerine Tango took the 2012 Fashion Runways by storm. Vibrant, seductive and sophisticated, Fire Opal jewelry has been a hit with consumers. See Yael Designs tangerine jewelry featured at the Luxury Jewelry Show &  the JCK Jewelry Show, LUX 400.

Style Setter: The Jewelry Brief Interviews Kara Ross
The Jewelry Brief
AGTA Member Kara Ross is becoming a household name, in fashionable households that is. Owner and designer of the eponymous company, Kara has taken her company from designing custom pieces for private clients to an internationally recognized brand. The bold jewelry and handbag designs are replete with color: gemstones, original design skins and resins. The pieces are designed to be layered, to mix and match, so customers become collectors. MORE

Vicenza meeting to consider 'pearl' usage and expansion of 'cultured pearl' definition
The returning popularity of the natural pearl appears to be growing unabated during 2012, however, as in the early 20th century, the cost of such fine possessions remains high and, therefore, limits availability to the fortunate few. Fortuitously, the cultured pearl with its exceedingly wide range of sizes, qualities and values coming in a variety of colors, admirably fills the huge gap in the consumer market. MORE

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Retailers Reference Guide

This comprehensive reference book, produced by AGTA in conjunction with CIBJO, provides detailed information on colored gemstones, diamonds, pearls, and metals in an easy-to-use format. This is a great counter tool to have in your store when your associates need to get a quick answer for a client’s questions. Click Here to order online, call Charles Murrell at 800-972-1162 or email

Platinum Guild International Partners With Designer, Stylist And Fashion Icon Rachel Zoe On Campaign To Promote The Enduring Qualities Of Platinum Jewelry
Market Watch
LOS ANGELES, May 1, 2012 /PRNewswire via COMTEX/ -- Platinum Guild International USA (PGI-USA), the marketing arm for the platinum jewelry industry, and designer, stylist and fashion icon Rachel Zoe are pleased to announce a new partnership to promote the enduring qualities of platinum jewelry. As it will never change color or fade, the precious metal is the ideal choice for engagement rings, wedding bands and fashion jewelry. MORE

Jewelers Mutual aims to raise insurance profile
Selling a service or product direct to consumers isn't a new business strategy, but it is unexplored turf for AGTA Member Jewelers Mutual.
Since the Neenah-based provider of insurance services to jewelry businesses and individuals launched Perfect Circle, its new personal insurance line, last month, company executives say response has been better than expected.

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agta eprism A Fully Integrated Precious Metals Company

Operating in over 40 locations and $1.2 billion in revenue, NTR Metals has quickly become the trusted, go-to company for precious metals refining. Contact us
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How to use social media monitoring to keep tabs on your competition
The Washington Post
By now, most savvy companies have launched blogs, Twitter accounts and Facebook pages, mindful that actively engaging online audiences is essential to the survival of any business. But social media offers a major benefit that is too often ignored: the ability to monitor the online space to glean information about your customers, your competition, and even your own company. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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