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May 16, 2012
Jewelry Week Las Vegas: AGTA GemFair™ at the JCK Show
The Daily Jewel
Jewelry professionals can't afford to miss the AGTA GemFair™ at the JCK Show in Las Vegas. With over 200 exhibitors offering a comprehensive selection of natural colored gemstones, cultured pearls and colored gemstone jewelry that defines color trends. The AGTA GemFair™ opens one day before the main JCK show and closes the same day as the main JCK show. Because the AGTA is an Association dedicated to maintaining the highest ethical standards among its members and within the industry, you can shop the AGTA GemFair™ with complete confidence. MORE

Using Celebrities as a Showcase; Displaying Jewelry at Award Ceremonies Can Bring Quick Sales
LexisNexis News
Over the past five years, a convergence of social media and celebrity culture has refashioned the red-carpet jewelry game.
When the jeweler Irene Neuwirth lent the actress Octavia Spencer a pair of earrings to wear at the Golden Globes award ceremony in Hollywood on Jan. 15, the payback was instantaneous: ''They sold while she was giving her acceptance speech,'' Ms. Neuwirth said.

Gemstone Treatment Updates
Roskin Gem News Report - AGTA Member
Over the past several months, we've noted a lot of gemstone and gemstone treatment investigations.
While much of these are still in the process of being investigated, you should at least be made aware of what's going on in our gem industry. Please take note: These could play a huge role in what you are selling right now! In our humble opinion, it is best to err on the side of caution. If the experts in the field cannot identify Jadeite without the use of Raman, or identify the heat treatment of spinel without the use of infrared spectroscopy, then we should be cautious in making definitive claims until we can get definitive answers.

Industry delegates visit TanzaniteOne mining site
National Jeweler
Merelani Hills, Tanzania--A delegation of international visitors spent the day at the TanzaniteOne mining operation here this month while attending the Arusha International Gem, Jewelry and Minerals Fair.
Among the visitors were American Gem Trade Association member Doug Hucker, Robert Weldon of the GIA and Steve Bennett of GemsTV.

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Are you ready for Pantone Color of 2012 Tangerine Tango?

Echoing the dramatic hues of sunset, Tangerine Tango took the 2012 Fashion Runways by storm. Vibrant, seductive and sophisticated, Fire Opal jewelry has been a hit with consumers. See Yael Designs tangerine jewelry featured at the Luxury Jewelry Show &  the JCK Jewelry Show, LUX 400.

The Trouble with Treasure
CBS News
An amateur diver says he's discovered tens of thousands of raw emeralds at the bottom of the ocean -- but it may be years before he can profit. MORE

Lily Safra's Jewels for Hope Raises $38 Million for Charity, Sets 2 Records
Jewelry News Network
The highly anticipated auction of "Jewels For Hope: The Collection of Mrs. Lily Safra," held Monday at Christie's Geneva raised $37.9 million with 100 percent sold by lot and by value, far exceeding its pre-sale estimate. MORE

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Retailers Reference Guide

This comprehensive reference book, produced by AGTA in conjunction with CIBJO, provides detailed information on colored gemstones, diamonds, pearls, and metals in an easy-to-use format. This is a great counter tool to have in your store when your associates need to get a quick answer for a client’s questions. Click Here to order online, call Charles Murrell at 800-972-1162 or email

Saying "No" to Diamonds
Gem 2000 - AGTA Member
Responding to gem requests from hundreds of jewelers all across the country, we are seeing a strong trend taking shape among the new generation ready to tie the knot. Many are opting for a gemstone other than a diamond. The reasons range from wanting something less traditional, more unique, bigger for the money or just making a statement. Whatever their reasons might be, here is your chance to steer this excited couple towards a colored gem, beautiful and durable. MORE

Pamela Froman
Born and raised in Manhattan, AGTA Member designer Pamela Froman began her career working for couturier brands before breaking out on her own. Now six years into her endeavor, Froman has built a brand that offers bright, feminine pieces through a unique technique that renders a distinctive look. Here, the designer shares her approach to gemstones, the wearability factor of her jewelry and how architecture influences her work. MORE

AGL To Conduct On-Site Testing at the 2012 AGTA GemFair Las Vegas
AGL - AGTA Member
14 May 2012: NEW YORK American Gemological Laboratories will be performing on-site testing of colored stones for Identification, Enhancement and Origin reports from the 30th of May to the 4th of June 2012. MORE

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Your Clients Love The Classics!

Sparkles and Colors / Lakhi Gems Group offers a complete selection of beautiful emeralds, Madagascar rubies and Burmese sapphires. Our AGTA Spectrum Award-winning gemstones are cut to precise standards to maximize their beauty and excite your customers. Come see us in booth #735 in the AGTA Pavilion at JCK Las Vegas.

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The Social Media Jeweler - Digital Marketing for Twitter
Facet Marketing
You hear about it, your friends are on it, but you’re on the fence. Does social media make sense for your business? In the jewelry industry, the answer is yes, as long as you intend to use it correctly to communicate with your customers and you respect the etiquette of the space. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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