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May 23, 2012
Color Blending: Fall 2012 Color Trend Report
Flaunting your warm weather wear while whisking off on Summer vacation, it's hard to believe that Fall is right around the corner. But don't worry escapism doesn't have to end with the turning leaves. Fall's fashion inspirations will transport you to an enchanted place of fantasy and illusion, cleverly manipulating reality with unexpected blends of brights, darks and neutrals. MORE

Visit the AGTA GemFair™ at the JCK Las Vegas Show
Join AGTA on the Beach level in the Islander and South Pacific Ballrooms at the Mandalay Bay Convention Center May 31 – June 4, 2012. The AGTA GemFair™ at JCK Las Vegas is an essential stop for any retailer looking to expand their colored gemstone, cultured pearl and jewelry inventory from respected dealers. Remember, the AGTA GemFair™ opens the day before the main JCK Show on Thursday, May 31st! MORE

Forget Diamonds, Mark Zuckerberg Married His Long-Time Girlfriend With A Ruby Ring
Business Insider
Yesterday, Mark Zuckerberg shocked everyone, including the wedding guests, when he and his long-time girlfriend Priscilla Chan wed yesterday. No one even knew the couple was engaged; less than 100 guests attended the event but thought they were being gathered to celebrate Chan's recent med school graduation. MORE

Coloured Stone Commission decides to retain nomenclature for lead glass filled rubies
Glass filled rubies were a focus of the CIBJO Coloured Stone Commission, which met this morning during the first day of the CIBJO Congress in Vicenza, Italy. Such gemstones are a hot topic in the marketplace, with controversy surrounding the topic as to how they should be defined.
Many of these treated gemstones stones have large, but unquantifiable amounts of lead glass in them, and are therefore called "composite ruby" by the gemmological and coloured stone business community.

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Are you ready for Pantone Color of 2012 Tangerine Tango?

Echoing the dramatic hues of sunset, Tangerine Tango took the 2012 Fashion Runways by storm. Vibrant, seductive and sophisticated, Fire Opal jewelry has been a hit with consumers. See Yael Designs tangerine jewelry featured at the Luxury Jewelry Show &  the JCK Jewelry Show, LUX 400.

White Flames Anonymous
Pala Gems - AGTA Member
Perhaps the best reason to look for the origin of pearls is curiosity. The classic method for this pursuit is finding a sufficient match between the pearl’s surface (skin) and a shell material. It does work, of course; done systematically, against the classic categories of shell fabrics--the interesting patterns of nanometer-scale crystalline units orderly packed in shell materials--pearl-to-host matchmaking is quite good enough. MORE

Q & A with Jewelry Designer Ray Griffiths
Gem Gossip
AGTA Member Ray Griffiths' Australian roots translate extremely well into jewelry--the prettiest diamonds, opals and sapphires come from the sunny gem mines of Australia--and so do the prettiest jewelry designs. Ray's techniques involve intricate "crownwork" that sort of mimic crown molding in a house--it finishes it off and looks exquisite. MORE

Rare Diamond Fails Inspection
The West Australian
Better a diamond with a flaw than a pebble without, the saying goes.
It is a particularly apt line for a rare pink diamond unearthed at Rio Tinto's Argyle mine in February that was initially thought to be among the biggest and most valuable such gems in the world.
The 12.76-carat sparkler -- on weight alone estimated to be worth $12 million -- is now destined to be a Melbourne museum piece after cutting and polishing magnified a series of internal flaws…

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A Guide to Colored Gemstones
As The Authority in Color™, AGTA recognizes the need to educate consumers about the endless possibilities found in colored gemstones and colored gemstone jewelry. The theme, "Color is one of life's defining elements," showcases the fashion trends, romantic allure and magical powers colored gemstones and cultured pearls can possess. The manual also explores purchasing guidelines to help the consumer make informed choices, building confidence in the buying decision. An essential part of your marketing repertoire, A Guide to Colored Gemstones is a great educational tool to encourage and close gemstone sales and is available from AGTA in packs of 50 for $25. Click Here to order online, call Charles Murrell at 800-972-1162 or email

Demonstrating Color Change in Gemstones
Gem 2000 - AGTA Member
The most famous gems that exhibit color change are Alexandrites, Garnets, Sapphires and Spinels. Each gem variety has its own degree of color change or color shift and typical range of colors it exhibits in different lights. In order to get the best color change performance from the gem you are presenting to your customer, it is very important that you know how this works. MORE

Tracking Down the World's Most Infamous Diamond - The Darya-Ye-Noor Diamond
Hamilton Jewelers - AGTA Member
Everyone loves a good mystery. Throw in glamorous players, far-away locales, and of course, exquisite and stunning gems, and you have a story that will garner rapt attention. But, these aren't just stories, they are open investigations, dedicated recovery missions and extensive inquiries for the most famous and well-known diamonds… MORE

American Idol's Jessica Sanchez Wears Erica Courtney
One of the final two "American Idol" contestants standing, Jessica Sanchez, wore jewelry from AGTA Member Erica Courtney while giving the performance Wednesday night that earned her a place in the finals. During the season, four other "Idol" contestants had worn a mix of pieces from LBG clients including Erica Courtney… MORE

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Fancy Colored Diamonds from Sparkles and Colors
Sparkles and Colors / Lakhi Gems Group specializes in diamonds and fancy colored diamonds in a broad array of sizes and colors. Fine quality diamonds in rose cuts, old mine cuts and fancy cuts are available in singles, matched pairs and layouts, so you can meet all of your customers' needs! Come see us in booth #735 in the AGTA Pavilion at JCK Las Vegas.

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Luxury Jewelers Double Both Mother's Day Expectations and Industry Growth Statistics
Merrick, NY--Affluent consumers were more than willing to shower Mom with jewelry this year, according to the results of an exclusive Centurion Newsletter survey of luxury jewelers. And while the total U.S. fine jewelry market grew by 6% according to the latest government report, luxury jewelry growth is far outperforming the standard. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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