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May 30, 2012
AGTA GemFair™ at the JCK Las Vegas Show Starts Tomorrow
The American Gem Trade Association (AGTA) GemFair™ at the JCK Las Vegas Show will be open tomorrow, Thursday, May 31st, and will close the same day as the JCK Show on Monday, June 4. The AGTA GemFair will once again be located in the South Sea and Islander ballrooms on the Beach level of the Mandalay Bay Convention Center. MORE

New AGTA Source Directory Available
The American Gem Trade Association (AGTA) has just produced its bi-annual AGTA Source Directory. This directory is the key sourcing tool for colored gemstone and pearl buyers. The 16th Edition is the largest AGTA Source Directory yet! The pages are filled with more Members than ever before and copious amounts of useful information! MORE

Special Las Vegas Jewelry Shows Newsletter
The Roskin Gem News Report - AGTA Member
For those of you heading off to Las Vegas for the gem, jewelry, antiques, and watch shows, we offer you this handy guide for gemstone related events, as well as point you to all of our sponsors who will be exhibiting there in Las Vegas! MORE

The Emeralds of Colombia
R.W.Wise - AGTA Member
There they sat, scattered like match sticks across the white desk blotter, glowing a rich cool green in the late afternoon sun. My breath catches in my throat. I do my best to maintain my cool, to politely keep my eyes on those of my host, a suave youngish Colombian businessman in a white dress shirt, the jacket of an expensive pin-striped suit thrown over the back of his desk chair. "Youngish" is, of course, a relative term when you're pushing 63. The dealer smiles and motions me to a seat and there they were right in front of me, a king's ransom of emerald crystals. MORE

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Are you ready for Pantone Color of 2012 Tangerine Tango?

Echoing the dramatic hues of sunset, Tangerine Tango took the 2012 Fashion Runways by storm. Vibrant, seductive and sophisticated, Fire Opal jewelry has been a hit with consumers. See Yael Designs tangerine jewelry featured at the Luxury Jewelry Show &  the JCK Jewelry Show, LUX 400.

The Tanzanite Foundation Blue Balloon Project
Tanzanite Foundation - AGTA Member
The Tanzanite Foundation will be handing out blue balloons at the JCK Las Vegas Summer Show, to celebrate 45 years since the discovery of one of the world's rarest and most exquisite gemstones, Tanzanite. Each show participant that proudly showcases tanzanite in their collection, will receive a Tanzanite colored balloon! In response, TanzaniteOne, the world's leading producer of tanzanite, will donate $10 for each balloon handed out. MORE

Jack Abraham: Celebrates 50 Years in Business with Contributions to JFC
In celebration of his five decades in the gemstone and jewelry industry, AGTA Member Jack Abraham will be donating 5% of purchases generated at The Luxury by JCK Show until December 31, 2012 to The Jewelers for Children Charity in the buyer's name! MORE

Bling Bling! See 10 Record-Setting Gems Sold at Auction in the Last Year
Art Info
Jewelry prices keep inching upward, and records might as well be bowling pins the way they are consistently knocked over - both for single gems and for jewels per carat. Last week, Sotheby's sold the historic Beau Sancy diamond, consigned by the House of Prussia, for $9.7 million. The two-day sale in Geneva brought in $108 million for the auction house, a record for a various-owner jewelry sale (surpassed, of course, by the $115.9 million Elizabeth Taylor jewelry sale last December at rival house Christie's). MORE

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A Guide to Colored Gemstones
As The Authority in Color™, AGTA recognizes the need to educate consumers about the endless possibilities found in colored gemstones and colored gemstone jewelry. The theme, "Color is one of life's defining elements," showcases the fashion trends, romantic allure and magical powers colored gemstones and cultured pearls can possess. The manual also explores purchasing guidelines to help the consumer make informed choices, building confidence in the buying decision. An essential part of your marketing repertoire, A Guide to Colored Gemstones is a great educational tool to encourage and close gemstone sales and is available from AGTA in packs of 50 for $25. Click Here to order online, call Charles Murrell at 800-972-1162 or email

Emerald Beauties at Cannes 2012
In Vogue Jewelry
65th Cannes film Festival which was started on May 16th, 2012 is one of the oldest events that completely focus on the art work of cinema. Films from all over the world in different categories are premiered every year.
…As it's May and the glow of nature is at its peak, our very own divas have picked some hues of nature's charming green grace…

AGL to offer onsite testing at AGTA GemFair
National Jeweler
New York--American Gemological Laboratories (AGL) will perform onsite testing of colored stones at the 2012 American Gem Trade Association's (AGTA) GemFair in Las Vegas from May 30-June 4. MORE

Cannes Jewelry 2012: Jane Fonda Rocks it in Red
Jewelry Insider
Jane Fonda's Chopard jewelry at the 2012 Cannes Film Festival is red hot and rockin' my world. Her most recent appearance was at the premiere for "Madagascar 3: Europe's Most Wanted" in a custom-made Roberto Cavali Wizard-of-Oz red sequined number. Dorothy, eat your heart out. MORE

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Your Clients Love The Classics!

Sparkles and Colors / Lakhi Gems Group offers a complete selection of beautiful emeralds, Madagascar rubies and Burmese sapphires.  Our AGTA Spectrum Award-winning gemstones are cut to precise standards to maximize their beauty and excite your customers.  Come see us in booth #735 in the AGTA Pavilion at JCK

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"I want a million followers" is Not a Social Media Strategy
Social Media Today
Often the first result that people want from their social media strategy is a mass of followers. Let's be realistic here - it often takes time to see large levels of growth, and careful planning and development of a social strategy needs to take place before it will happen. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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