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June 06, 2012
AGTA Gemfair Las Vegas
Robyn Hawk
This one is for all my GEMMY Friends!!! You know I stopped in as soon as the doors opened - this is the show that I am so excited to see! You have gone on Gemfair trips with me in Tucson before...but I have to say the Las Vegas venue is just as big with so many vendors!!! ....and busy - busy - busy! MORE

AGTA GemFair™ unfolds
Diamond World
This year, the American Gem Trade Association (AGTA) GemFair™ at the JCK Las Vegas Show is showcasing a new array of gemstones for buyers to meet growing demands for coloured stones in fashion. "As the demand for colored gemstones and pearls continues to build due to fashion trends and great margins, the AGTA GemFair exhibitors will be bringing an amazing selection of product to Las Vegas for buyers to stock up for the Fall season," stated Douglas K. Hucker, AGTA CEO. MORE

AGTA Members Win Big at the 2012 Platinum Innovation Awards
AGTA Members Alishan, Omi Gems, Pioneer Gems, Oscar Heyman and Stuller were all announced as winners of the third annual JCK 2012 Platinum Innovation Awards during a press conference on June 3 at JCK Las Vegas.
An Editor's Choice and Buyer's Choice winner was selected in seven different design categories. A Best in Show award was chosen as a culmination of all votes.

Diamond Jubilee Dish: Carats, Crowns and The Culinan
Jewelry Insider
Queen Elizabeth II's Diamond Jubilee celebrations are in full swing with Derby dalliances, flotilla festivities and Sirs Elton and Paul waiting in the wings (pun intended) somewhere in the rain to honor Her Majesty's 60th year on the throne.
Even though everyone really wants to see what flotilla fashion Duchess Kate will wear (or wear again) on the Thames today, a jewelry hound like myself is going in search of the crown jewels. With a name like DIAMOND Jubilee, how can I resist, right?

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Are you ready for Pantone Color of 2012 Tangerine Tango?

Echoing the dramatic hues of sunset, Tangerine Tango took the 2012 Fashion Runways by storm. Vibrant, seductive and sophisticated, Fire Opal jewelry has been a hit with consumers. See Yael Designs tangerine jewelry featured at the Luxury Jewelry Show &  the JCK Jewelry Show, LUX 400.

All About Jewelry: What Consumers Say They Like and What Jewelers Want to Find in Las Vegas
New York, NY--You've just got to love those jewelry-loving ladies! While bridal jewelry is the constant that helps jewelers through tough economic times, there's plenty of life in the female self-purchase market.
In another of The Centurion's "ripped from the pages" fashion reports where we look at what consumers are seeing--and saying--about jewelry in popular media, we discovered that according to a recent poll by InStyle magazine, 40% of respondents have purchased a "major piece of bling" for themselves.

Return to Art Deco in Las Vegas
Call it The Great Gatsby effect, call it a desire to return to a more glamorous era or call it a love for great, classic design. No matter what you call it, the Art Deco influence is one of the prevalent trends seen here at the Las Vegas shows. MORE

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A Guide to Colored Gemstones
As The Authority in Color™, AGTA recognizes the need to educate consumers about the endless possibilities found in colored gemstones and colored gemstone jewelry. The theme, "Color is one of life's defining elements," showcases the fashion trends, romantic allure and magical powers colored gemstones and cultured pearls can possess. The manual also explores purchasing guidelines to help the consumer make informed choices, building confidence in the buying decision. An essential part of your marketing repertoire, A Guide to Colored Gemstones is a great educational tool to encourage and close gemstone sales and is available from AGTA in packs of 50 for $25. Click Here to order online, call Charles Murrell at 800-972-1162 or email

Jumbo Pink Diamond Fetches $17 million at Auction
NTD Television
The biggest pink diamond ever to appear at auction sold for USD 17.3 million (with auction premium) on Tuesday, after tense bidding at Christie's spring jewelry auction in Hong Kong.
It was named "Martian Pink" by American jeweller Harry Winston to celebrate the first satellite mission to Mars by the U.S. in the same year.

AGS Labs Wholly & Completely Owned By The Society
Robyn Hawk
A large group of the Press present here at the JCK Show in Las Vegas attended a big reveal yesterday.
Invited by the American Gem Society we all waited noisily for the announcement. Ruth Batson, AGS Executive Director and CEO, quietly took the stage to announce that the American Gem Society (AGS), has acquired the remaining forty-nine percent (49%) interest of American Gem Society Laboratories (AGS Labs) that it does not currently own, making it a wholly-owned subsidiary of the AGS.

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Fancy Colored Diamonds from Sparkles and Colors

Sparkles and Colors / Lakhi Gems Group specializes in diamonds and fancy colored diamonds in a broad array of sizes and colors.  Fine quality diamonds in rose cuts, old mine cuts and fancy cuts are available in singles, matched pairs and layouts, so you can meet all of your customers' needs! 

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Facebook's First Lady Flaunts Ruby Engagement Ring
PR Web
Many would hardly believe that gemstone engagement rings are trend at all. In fact, Mark Zuckerberg shocked the internet audience when he gave his wife Priscilla Chan a ruby engagement ring in May of 2012. Users took to Facebook and Twitter to comment on how the choice of a ruby ring fell short of what they thought the social media mogul would have his wife show off. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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