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June 13, 2012

AGTA's eLearning Platform Provides Affordable Summer Training
One of the primary missions of the American Gem Trade Association is to provide information and education to help sell more colored gemstones and cultured pearls. AGTA also believes that the greatest need for this education exists on the front lines with the sales associates who work directly with the consumer. MORE

Spotlight on Color
Victoria Gomelsky, Editor in Chief of JCK Magazine, highlights color at the AGTA GemFair™ at the JCK Las Vegas Show! MORE

What a Little Drill Can Do
Love emeralds? Me too. Stand in the love line, though because the throngs of verdant beryl devotees are legion --and ancient. We are most used to seeing emeralds fashioned into, what else? The Emerald Cut-- an elongated square to rectangular step-cut faceted stone; all the better to admire the refreshing tint which is emerald's strong point. MORE

Kelly Osbourne & Pamela Anderson - Celebs Shine in Palladium!
The Daily Jewel
Kelly Osbourne was radiant in Palladium Jewelry this weekend while she was in Las Vegas for the annual Couture Show. The Fashion Police star met with designers, retailers, and fans at, AGTA Member, Palladium Alliance International’s booth. Kelly arrived wearing a Jonathan Simkhai skirt, striped top and Giuseppe Zanotti heels in which she paired with Palladium earrings by Jacob & Co. and an exquisite Palladium necklace and rings. MORE

Webb on the Fly: JCK Las Vegas
"So much jewelry! So little time!" This was CIRCA's battle cry as we headed to JCK - the jewelry industry's largest convention held annually in Las Vegas.
…As I toured the booths I found the strongest trend throughout every category was colored stones - from diamonds to semi-precious, there was a rainbow of gems…

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Are you ready for Pantone Color of 2012 Tangerine Tango?

Echoing the dramatic hues of sunset, Tangerine Tango took the 2012 Fashion Runways by storm. Vibrant, seductive and sophisticated, Fire Opal jewelry has been a hit with consumers. See Yael Designs tangerine jewelry featured at the Luxury Jewelry Show &  the JCK Jewelry Show, LUX 400.

Inside Weddings Magazine Features a Bride's Something Blue
Hamilton Jewelers
Feeling blue has never felt so good. Designers are using every stone and possible shade to capture the icy coolness, bold tones or soft haze of blue. Using stones like Moonstone, blue topaz, blue sapphire and turquoise, this season's trend has never been so accessible. MORE

Exclusive Video Interview: AGTA Member Erica Courtney
YouTube - Centurion
The Centurion Newsletter's exclusive video series continues with more new video interviews of designers and brands introducing new product at the Las Vegas jewelry shows, Couture and JCK. MORE

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A Guide to Colored Gemstones
As The Authority in Color™, AGTA recognizes the need to educate consumers about the endless possibilities found in colored gemstones and colored gemstone jewelry. The theme, "Color is one of life's defining elements," showcases the fashion trends, romantic allure and magical powers colored gemstones and cultured pearls can possess. The manual also explores purchasing guidelines to help the consumer make informed choices, building confidence in the buying decision. An essential part of your marketing repertoire, A Guide to Colored Gemstones is a great educational tool to encourage and close gemstone sales and is available from AGTA in packs of 50 for $25. Click Here to order online, call Charles Murrell at 800-972-1162 or email

GIA's Board of Governors Welcome Two New Members
GIA - AGTA Member
GIA (Gemological Institute of America) has announced the appointments of Amit Dhamani, CEO and managing director of Dhamani Jewels Group, and Thomas Insley, CFO of Intrepid Therapeutics, Inc. to its Board of Governors. Both were inducted at GIA's May 2012 biannual board meeting in Hong Kong. MORE

AGTA Member Mark Loren Designs Calls for Entries for "Ring Within Reach" Contest
Online PR News
Mark Loren Designs is calling for entries of soon-to-be betrothed couples with compelling love stories and exceptional endurance. It will be a competition of those who think they can outlast others by keeping their hand, without moving it, on the pedestal of a custom-designed, diamond engagement ring in Loren's gallery. MORE

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Your Clients Love The Classics!

Sparkles and Colors / Lakhi Gems Group offers a complete selection of beautiful emeralds, Madagascar rubies and Burmese sapphires. Our AGTASpectrum Award-winning gemstones are cut to precise standards to maximize their beauty and excite your customers.

Bonhams New York Plans Fine Jewelry Auction June 13
Gems and Jewelry
Bonhams will be offering a sale of Fine Jewelry on June 13 at its New York headquarters. This 188-lot auction features a Renaissance Revival pendant with diamonds, garnet and enamel. This rare pendant represents an exquisite example of English Renaissance Revival eclecticism, which was embraced during the third quarter of the 19th century (pre-sale est. $15,000-20,000). MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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