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June 27, 2012

Visit the AGTA Pavilion at JA NY Summer Show
The American Gem Trade Association (AGTA) will once again host a pavilion of colored gemstone and cultured pearl suppliers at the JA New York Summer Show, July 29-31, 2012. AGTA exhibitors have had a presence at the JA Show for over twenty years. MORE

Robert Pattinson and Kristen Stewart Emerald Engagement Details!
Robert Pattinson recently gave Kristen Stewart an expensive ring.
The actor splashed the cash on a "beautiful emerald ring" for his girlfriend and Twilight costar, reports OK! America.

Trade Alert: Be Cautious of Buying Zultanite in Turkey
Last month a honeymooning American couple visits a jewelry store in the popular tourist destination of Kusadasi, Turkey. The salesman tells them about a new Turkish gemstone called 'Zultanite' and once they see the color change, they're hooked and purchase a three carat ring for around USD5,000. The only problem… they actually bought synthetic color change glass with a retail value of just a few dollars per carat. MORE

Royally Purple: Jewelry Color Trend
Jewelers of America
Every season, there is a standout color palate that stimulates fashion and jewelry trends. This fall, we are predicting that palate to be purple! As you prepare to stock your jewelry store for fall, don't overlook this jewelry trend. Showcase jewelry with the royal purple palate that comes in the form of amethyst, tanzanite, sapphire, mother of pearl, cultured pearls, spinel and more! MORE

Intro to Gem Cutting and Recognizing a Well Cut Gem
The Daily Jewel
I have been planning this series of blog posts since the Tucson Gem Show where I had the privilege of getting to know some extremely talented Gem Cutters… well I have finally found the time!
…So - let's get this ball rolling with a couple of videos by AGTA Member John Dyer…

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Are you ready for Pantone Color of 2012 Tangerine Tango?
Echoing the dramatic hues of sunset, Tangerine Tango took the 2012 Fashion Runways by storm. Vibrant, seductive and sophisticated, Fire Opal jewelry has been a hit with consumers. For more blooming with color fine jewelry, check out the cosmic beauty inspired Lyra Collection.

Look of the Day - AGTA Member Anil Maloo for Baggins PVC Pearl Collection
THP Fashion Blog
If you thought pearls were just for your grandmother or that classic navy dress then think again. My Look of the Day is from jewelry designer Anil Maloo and his PVC Collection of necklaces and bracelets for Baggins. Versatile from causal to dressy the PVC Collection with its unisex design and adjustable memory wire closure is the perfect pearl accessory to add to your wardrobe at an affordable price. MORE

Don't Miss Out: Free Industry Education @ JA New York
The JA Report
Jewelers of America is sponsoring two days of free seminars at the JA New York Show, July 29-31. The seminars will be lead by expert speakers on hot industry topics; including AGTA CEO Douglas Hucker who will be talking about the Success in the Colored Gemstone Revolution! Click for full seminar schedule. MORE

Is a Peach Better than an Orange? And What About a Mandarin?
Gemewizard - AGTA Member
As has been the case with pink stones for a long period of time, orange fancy colored diamonds have become popular of late. But finding a pure orange color diamond, without any influence of secondary color moderators, is quite rare. Practically all orange diamonds have secondary color moderator, affecting both the appearance and the price of the gem. Pure orange colored diamonds are exceedingly expensive. MORE

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Your Clients Love The Classics!

Sparkles and Colors / Lakhi Gems Group offers a complete selection of beautiful emeralds, Madagascar rubies and Burmese sapphires.  Our AGTA Spectrum Award-winning gemstones are cut to precise standards to maximize their beauty and excite your customers.

Pamela Anderson Wearing Pamela Froman!
Pamela Froman - AGTA Member
The iconic actress/model/activist Pamela Anderson, was recently in Las Vegas for the fabulous Couture Show, as a spokesmodel for the Palladium Alliance International (PAI). Given free reign to adorn herself in any of the designer pieces on display at the PAI booth, Ms. Anderson selected AGTA Member Pamela Froman… MORE

The Edward Arthur Metzger Gem Collection
Pala Gems - AGTA Member
The breadth of the Edward Arthur Metzger collection is hinted at in the introduction to a new catalogue, which states that, while the late collector obviously had the resources to assemble a world-class collection, some of what he acquired "can be found in souvenir shops." In his own brief essay that launches the book's 400 pages, Metzger writes of communing with the inanimate--gauging its personality while examining its beauty as fate brings the two together--so, when he was called, he was called, not mindful of the pricetag. MORE

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AGTA eLearning Platform – Affordable Web-based Training
The American Gem Trade Association has developed an online eLearning Platform with the sole purpose of increasing the knowledge base of the front-line sales associate.  With knowledge comes confidence and with confidence comes sales.  Access to the platform is FREE to AGTA members for up to five associates, then only $25 per person. Click here for more details or non-member pricing.

Skinner Fine Jewelry Auction Grosses $2.8M
Skinner, Inc. today announced strong results for its recent Fine Jewelry sale held Tuesday, June 12th. The highly successful sale grossed $2.8 million including buyer's premium, surpassing the pre-auction estimate high. Colored stones, Art Deco pieces, diamonds, and natural pearls were especially strong performers. MORE

What Google+ Local Pages Means to Your Business
Small Business Trends
If you're a small business owner who prides themselves on keeping up with all the local search blogs, you may now be overwhelmed with all the news regarding Google+ Local pages and the effect it will have on how you market your business online. If you're not big on reading blogs, than you may not even know that your business' online landscape totally changed last week and you could be left out in the cold. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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