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July 05, 2012

AGTA Jewelry Placements on America's Got Talent
The American Gem Trade Association (AGTA) works diligently to ensure exposure for its Member companies in a number of different ways. One of AGTA's ongoing efforts is its relationship with NBC's hit show America's Got Talent. AGTA is in its third year of providing jewelry from Member designers to the show's star judges. MORE

Statement Necklaces: Michelle Obama, Sarah Jessica Parker And Other Celebs Accessorize With Huge, Colorful Jewelry
Huffington Post
Chunky may not be a compliment, but when it comes to summer jewelry it is -- small and simple chains are out and bulky and embellished statement necklaces are in.
Style mavens like Michelle Obama have been rocking the statement-making look for years, but now the jewelry trend is becoming more and more prevalent.

Mother of Pearl Tells a Tale of Ocean Temperature and Depth
Deleuse Jewelers - AGTA Member
Why can a simple creature like an oyster, clam, or abablone make such a beautiful material as 'mother of pearl' from sand and sea water? And then, why is it so strong "3,000 times more fracture resistant than the mineral from which it is made, aragonite"? MORE

MEMBER SPOTLIGHT: Kaiser Gems Moving Forward
AGTA Prism Volume 2 - Matthew Jones
Back in 1981, a group of gemstone dealers and friends tossed around ideas to help promote their product. Caesar Abi-Habib, founder and owner of Kaiser Gems (KG), recalls this gathering. A meeting was held at the now defunct Santa Rita Hotel in Tucson, AZ. Warren Matthews wanted dealers to come for the September show at the Holiday Inn Broadway (now the Radisson in downtown Tucson). Out of this meeting, the idea of creating an association to promote colored gemstones in the American market grew to become the American Gem Trade Association. MORE

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Are you ready for Pantone Color of 2012 Tangerine Tango?
Echoing the dramatic hues of sunset, Tangerine Tango took the 2012 Fashion Runways by storm. Vibrant, seductive and sophisticated, Fire Opal jewelry has been a hit with consumers. For more blooming with color fine jewelry, check out the cosmic beauty inspired Lyra Collection.

Why Dallas? Part Three: Buying
Get ready for the first SMART Jewelry Show Dallas, scheduled for Sept. 8-10, with our conference beginning Sept. 7.
… You'll find suppliers in every key category, including special pavilions for colored gemstones (from AGTA) and INDESIGN , featuring the latest in fine jewelry design…

Todd Reed Contribution Supports DDI Initiative
The Diamond Development Initiative (DDI) has received a generous financial contribution from renowned jewelry designer and AGTA Member Todd Reed. His gift places him in the Millennium Star level of the recently launched Friends of DDI campaign. MORE

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Fancy Colored Diamonds from Sparkles and Colors
Sparkles and Colors / Lakhi Gems Group specializes in diamonds and fancy colored diamonds in a broad array of sizes and colors.  Fine quality diamonds in rose cuts, old mine cuts and fancy cuts are available in singles, matched pairs and layouts, so you can meet all of your customers' needs!

Kate Mansi Wears AGTA Member Le Vian at Daytime Emmy Awards
Jewelry News Network
"Days Of Our Lives" actress Kate Mansi accessorizes with a Le Vian ring and earrings at The 39th Annual Daytime Emmy Awards, held at The Beverly Hilton Hotel in Beverly Hills, Calif., on June 23rd. MORE

FTC Seeks Public Input on Revisions to Jewelry Industry Marketing Guides
The JVC (Jewelers Vigilance Committee) has been notified that as part of the FTC's (Federal Trade Commission) systematic review of all current FTC rules and Guides, the agency is seeking public comment from members of the trade (and from consumers) on revisions to the jewelry Guides. The deadline for comments is August 27, 2012. MORE

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AGTA eLearning Platform – Affordable Web-based Training
The American Gem Trade Association has developed an online eLearning Platform with the sole purpose of increasing the knowledge base of the front-line sales associate.  With knowledge comes confidence and with confidence comes sales.  Access to the platform is FREE to AGTA members for up to five associates, then only $25 per person. Click here for more details or non-member pricing.

2012 International Pearl Design Competition
Cultured Pearl Association
The purpose of the International Design Completion is to celebrate and recognize design excellence of all types of Cultured Pearls under the authority of the Cultured Pearl Association of America.
… Winners will be informed by November 1st, 2012 so that they will be able to make their piece for presentation at the 2013 AGTA show…

Small Business Summit: Social Media Secrets
Open Forum
For many small business owners, social media can be daunting. With so many platforms evolving and changing the way we connect with customers, it’s a challenge just to keep up with the latest tools, much less use them. At the New York Times Small Business Summit, Ramon Ray of talked with Mashable contributor Lauren Drell, and founder Alex Zhardanovsky about the various advantages of social platforms in a panel entitled "Casting the Social Net." MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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