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July 25, 2012

Visit the AGTA Pavilion at JA NY Summer Show
The American Gem Trade Association (AGTA) will once again host a pavilion of colored gemstone and cultured pearl suppliers at the JA New York Summer Show, July 29-31, 2012. AGTA exhibitors have had a presence at the JA Show for over twenty years. MORE

The AGTA Spectrum Awards™ Experience
This is the latest video of the weekly ePRISM series with AGTA Spectrum Award-winning designers. This week we talk to 2012 winner Michael Hezar of Michael John Image! MORE

Fame ... & Fortune
Instore Magazine - AGTA Member
Celebrities wield prodigious influence over the jewelry choices of your customers. Discover how to harness the power of celebrity in your own marketplace.
EVEN if you're in Middle America, it's possible to get your jewelry on the red carpet. American Gem Trade Association members, for example, can take advantage of the services of Michael O'Connor of Style and Substance, and get their pieces worn by Hollywood stars.

AGTA to address GIA Alum at JA Show
GIA - AGTA Member
The Manhattan & the Pennsylvania/Delaware Chapters of the GIA Alumni, and the AGS Keystone Guild are proud to present: Selling More Color the AGTA Way with Doug Hucker, CEO of AGTA. Jewelry Retailers have opportunities to make extraordinary margins in their colored gemstone and culture pearl departments. Successful growth in sales requires a dedicated and planned approach. Hucker will share proven sales techniques that incorporate compelling and relevant facts, value statements and benefits as they relate to colored gemstone jewelry. MORE

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Your Clients Love The Classics!

Sparkles and Colors / Lakhi Gems Group offers a complete selection of beautiful emeralds, Madagascar rubies and Burmese sapphires.  Our AGTA Spectrum Award-winning gemstones are cut to precise standards to maximize their beauty and excite your customers.

Loving Ethiopian Opals
Min Blog
For the people who know me, they are also mostly likely to know that I often qualify Ethiopian opals as "the best opals ever"! Is that a biased opinion? Maybe... But for sure, some of them are just exceptional! MORE

Gold Designer Looks to Maiden Name for Inspiration
Jane Taylor Jewelry - AGTA Member
Having returned to the Couture show in 2012 as a member of "The Collective" by Sande Finkel, fine jewelry designer Jane Taylor debuted her first ever silver collections. Maintaining the company’s commitment to fine jewelry, all three lines feature vibrantly hued gemstones. MORE

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Exclusive Insurance NOW AVAILABLE!


American Gem Trade Association has partnered with Association Health & Business Programs to bring AGTA Members exclusive insurance offerings:

- Health
- Long Term Care
- Disability Income
- Life
- Business
- Professional Liability
- Workers Compensation
- And More!

To begin the process, please call 888-450-3040 or fill out our quick & easy online application.

Amethyst for Fall and Winter 2012-13
Deleuse Jewelers - AGTA Member
There is an Italian superstition dating back to medieval times that forbids one from wearing purple gowns and jewels to theatre and film openings. But this does not stop it from finding its way onto the red carpet in the rest of the world. Many divas like Natalie Portman and Diane Kruger can't do without it. Mermaid dresses with amethyst parure are always found 'on stage' at film festivals. MORE

The Future Isn't About Mobile; It's About Mobility
Harvard Business Journal
While the globe grapples with uncertain economic realities, "mobile" appears to be gold.
Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a complement to Amazon's considerable digital ecosystem of products and services. China itself has surpassed the US as the world's dominant smartphone market with over a billion subscribers and roughly 400 million mobile web users.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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