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Aug. 15, 2012
New Tools, Technology and Services Pavilion at 2013 AGTA GemFair™ Tucson
The American Gem Trade Association (AGTA) is pleased to announce the new Tools, Technology and Services Pavilion at the 2013 AGTA GemFair™ Tucson Show.
After conducting an extensive survey of show attendees the number one thing the buyers asked for was more tools, technology and services!

The AGTA Spectrum Awards™ Experience
This is the latest video of the weekly ePRISM series with AGTA Spectrum Award-winning designers. This week we talk to 2012 winner Ashleigh Branstetter of Ashleigh Branstetter, LLC! MORE

World of Gems Conference October 13-14, 2012
Gem World - AGTA Member
This international event is like no other gem conferences in our industry. Combining practical gemology with pricing and other informative lectures, this conference is must for anyone in the industry. The semiannual conference draws from countries worldwide with six countries already signed up this year. AGTA is a sponsor of this event, recognizing the quality of information this conference has to offer. MORE

Add Value to East Africa Gems and People Will Shine, Too
GIA - AGTA Member
Kamau, a Nairobi, Kenya-based gem dealer, attended the first-ever Arusha International Gem and Mineral Fair (AIGMF) held in late April 2012. Like many other gem dealers across Africa, Kamau personifies the struggles of so many Africans to eke out a living in the gem business.
And yet East Africa remains one of the world’s greatest suppliers of gemstones, many of which can't be found anywhere else.

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Sparkles and Colors Promotes Khushboo Signature Jewelery

epKhushboo believes that the greatest beauty is the raw spontaneity of environment and implicates this in to her designs by keeping the original shapes of diamonds and stones intact; emphasizing the earthy mood of her collection! This is why it so naturally complements every aspect of your persona, your boldness, your pride and most importantly your smile. Enjoy nature, embrace beauty! For more information call 212-944-7575 or email

Smithsonian-honored jeweler makes trip to Wheeler Jewelry
Diamonds may be a girl's best friend, but what about a 12 karat tanzanite ring on display at the Smithsonian?
Jewelry designer and AGTA Member Mark Schneider stopped in Kalispell today to design pieces for anyone looking to revamp their gems and jewels. Schneider is one of the few living designers to have a ring on display at the Smithsonian.

TanzaniteOne Climbs for a Cause
Tanzanite Foundation - AGTA Member
On 18th August, TanzaniteOne, the leading supplier of Tanzanite and founder of the Tanzanite Foundation, will set out to achieve new heights in altruism. Members of the TanzaniteOne and Tanzanite Foundation staff will brave the elements and altitude to climb the tallest Mountain in Africa, Mount Kilimanjaro. The expedition is expected to take 5 days in sometimes wet and below freezing conditions. The purpose of the climb is to benefit the New Vision Orphanage in Tanzania. MORE

The American Gem Society Honors The Ben Bridge Family, Rob Bates and Mark Moeller
American Gem Society - AGTA Member
The American Gem Society celebrated its 2012 Circle of Distinction Dinner on July 31 at the Plaza Hotel in New York City. The Society honored The Bridge Family of Ben Bridge Jeweler with the Lifetime Achievement Award. The Society also honored Rob Bates, Senior Editor of JCK Magazine, and Mark Moeller, CGA, Owner of R.F. Moeller Jeweler with the Triple Zero Awards. MORE

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AGTA eLearning Platform –
Affordable Web-based Training

The Holiday season is right around the corner and what better way to prepare than by increasing the knowledge base of the front-line sales associate.  With knowledge comes confidence, and with confidence comes sales.  Access to the platform is FREE to AGTA members for up to five associates, then only $25 per person. Click here for more details or non-member pricing.


Omi Privé Excites Editors at JIC Jewelry Event
Omi Gems - AGTA Member
Omi Privé's colorful designs caught the attention of editors from major trade, fashion and bridal magazines at the Jewelry Information Center's annual Editors Preview event in New York City. Each year the JIC hosts the event in conjunction with the New York jewelry shows along with co-sponsors such as Platinum Guild International and the American Gem Trade Association. MORE

Learn About Your Favorite Jewels at The "GIA Celebrates Birthstones" Exhibit
Just Luxe
If you have an eye for a bit of sparkle then you may want to check out the Gemological Institute of America, headquartered in Carlsbad, California for the upcoming exhibit "GIA Celebrates Birthstones." For the past several months the exhibition has been showing at the San Diego International Airport, but will return to GIA's worldwide headquarters in Carlsbad. The collection features more than 250 gems, minerals, and jewelry from countries around the globe. MORE

2012 Social Media Marketing Industry Report
Social Media Examiner
Wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest? To understand how marketers are using social media, Social Media Examiner conducted its fourth annual 2012 Social Media Marketing Industry Report, which set out to uncover the "who, what, where, when and why" of social media marketing. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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