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Aug. 22, 2012
Join AGTA and Receive Free Spectrum Awards Entry
The American Gem Trade Association (AGTA) produces the annual AGTA Spectrum Awards™ competition to recognize excellence in jewelry design and lapidary work while creating excitement and exposure for colored gemstones and cultured pearls. AGTA also encourages anyone involved with colored gemstones and pearls to become a Member of the association for the numerous benefits and resources it provides. With the deadline to enter Spectrum just four weeks away, anyone who joins AGTA in the next month will receive a free entry into the Spectrum Awards competition - a $220 value! MORE

The AGTA Spectrum Awards™ Experience
This is the latest video of the weekly ePRISM series with AGTA Spectrum Award-winning designers. This week we talk to 2012 winner Ryan Roberts of Ryan Roberts, Ltd! MORE

G&G August eBrief
GIA - AGTA Member
The August issue of GIA's Gems & Gemology monthly eBrief covers:

  • Unusual Mushroom Pearl
  • Type IIb CVD Synthetic Diamond
  • Yellow Opal from West Africa
  • Green and Orangy Yellow Calcite from Pakistan
  • Changes Ahead in Diamond Mining
  • G&G Brainteaser: Never Assume
  • 2012 G&G Challenge Update
  • Gems Deposited by Aqueous Solutions MORE

24 Karat Club of Southern California to Honor Donna Baker
Jewelers 24 Karat Club of Southern California
The Jewelers 24 Karat Club of Southern California and its board of directors are pleased to announce that Donna M. Baker, president and CEO, of GIA (Gemological Institute of America) will be honored with the prestigious "Excellence in Service Award" during the Club's 68th Annual Dinner Dance and Gala, Saturday, October 6, 2012 at the Montage Resort in Beverly Hills. MORE

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Fancy Colored Diamonds from Sparkles and Colors
Sparkles and Colors / Lakhi Gems Group specializes in diamonds and fancy colored diamonds in a broad array of sizes and colors.  Fine quality diamonds in rose cuts, old mine cuts and fancy cuts are available in singles, matched pairs and layouts, so you can meet all of your customers' needs!

New Mozambique Ruby Mine to Start Production Soon
GemeWizard - AGTA Member
Officials of the Montepuez Ruby Mining company have reportedly informed the Mozambique Ministry of Mineral Resources that production of gemstones from its concession in the Cabo Delgado Province in the north of country will begin in late November or early December. The concession covers an area of 34,000 hectares, and is believed by some to represent the most significant ruby discovery in recent years. MORE

Sapphire Bracelets Highlight Bonhams Auction in Pebble Beach
The auction, held alongside Bonhams 15th Annual Sale of Exceptional Motorcars, Motorcycles and Related Automobilia during Pebble Beach Car Week, saw particular success with its bracelet sales. The categories' top lots included a multicolor sapphire and diamond wide bracelet, which brought $13,125 (est. $7,500-9,500); a diamond and pink and yellow sapphire rolling bangle bracelet, which achieved $9,375 (est. $8,000-10,000); and a yellow sapphire and diamond peacock feather cuff bracelet, which took in $8,750 (est. $5,000-7,000). MORE

Celebrities Don Sethi Couture!
Gem Gossip
AGTA Member Sethi Couture fine jewelry has had a huge celebrity following since its debut in 2009. I particularly love their pave stud earrings and stackable diamond bands! Not only is Sethi Couture popular amongst the celebrity crowd, but they've also won several JCK awards and Centurion Design awards. If you haven't checked them out before, you must! MORE

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AGTA eLearning Platform –
Affordable Web-based Training

The Holiday season is right around the corner and what better way to prepare than by increasing the knowledge base of the front-line sales associate.  With knowledge comes confidence, and with confidence comes sales.  Access to the platform is FREE to AGTA members for up to five associates, then only $25 per person. Click here for more details or non-member pricing.


Record Breaking Jewelry Moments Worthy of Olympic Gold
Jewelry News Network
As the 2012 London Summer Olympics winds down, it got me thinking about some of the great moments in history as it pertains to jewelry, gemstones and precious metals. Wealth and power throughout time has often been measured in the ownership of the most valuable and desirable adornment. Often the stories of precious ornaments ran alongside the rise and fall of kingdoms. Below is just short listing of some of the milestone moments. Please feel free to add more. MORE

Risk or Reward: Should a Mature Business Try To Think Like an Entrepreneur?
Entrepreneurialism lies at the heart of the fine jewelry industry, along with passion for both the product and being a part of people's happy moments. The luxury jewelry business itself is a mature business, and pundits keep warning that the Baby Boom customer--a key demographic for luxury jewelers--is shifting its spending from luxury goods to luxury experiences like vacations and personal pampering. Retail jewelers, meanwhile, are continually faced with new avenues of competition and a constant whirl of digital developments that change seemingly overnight. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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