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Aug. 29, 2012

Stars are Not the Only Thing Big and Bright in Texas: Visit the AGTA GemFair™ at The SMART Show Dallas!
The American Gem Trade Association will debut a pavilion at the first ever SMART Show Dallas; September 8-10 at the Gaylord Resort and Convention Center. The main goal of the Dallas event is to help retailers get a jump start on the holiday season! MORE

Prism Volume III: Hot Off the Press and Better Than Ever
The third volume of the AGTA Prism magazine was released Monday! The quarterly publication has been receiving amazing feedback and broadening its readership base. If you do not receive your copy in the mail please contact the AGTA office 800-972-1162 or stop by the AGTA Booth, # 405 and #407, at the SMART Show Dallas to pick up the latest edition! MORE

Tanzania Talk: Larsons and Weldon in Africa
Pala Gems - AGTA Member
In April, Pala International's Bill Larson delivered a keynote address to The Arusha International Gem, Jewelry and Minerals Fair, held in Arusha, Tanzania. The subject was "The Importance of African Colored Gemstones in Today's Market." We've turned Bill's PowerPoint presentation into an online slide show for your viewing pleasure. MORE

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Phenomenal Zultanite

In daylight Zultanite shows a greenish hue while it displays a raspberry pink under candlelight. Please experiment yourself: Sometimes it is champagne, sometimes olive green, depending of the light, the time of the day and what you are wearing.  Please contact us for your memo selection: More information at

Which of Today's Designers will be Sought After at Auctions of the Future?
Record-blowing prices fetched at the Elizabeth Taylor fine jewelry auction last December as well as for var
ious mega-diamonds have sparked a new interest in the world of luxury jewels sold at auction. Vintage signed works from the great houses like Cartier and Van Cleef & Arpels are auction standards, but when those pieces were made, they were simply the leading designers of their time. So what about jewelry from contemporary designers…

Translate Fall's Hottest Fashion Trends to Your Jewelry Wardrobe
Hamilton Jewelers - AGTA Member
Sure, we don't want summer to end, but the idea of gorgeous fall ensembles (along with fallen leaves and pumpkin lattes!) are extremely tempting. Ever since New York Fashion Week, we’ve been flooded with new looks and trends sure to excite this upcoming season, but how can you translate fall's hottest styles into a piece of jewelry? MORE

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Your Clients Love The Classics!

Sparkles and Colors / Lakhi Gems Group offers a complete selection of beautiful emeralds, Madagascar rubies and Burmese sapphires.  Our AGTA Spectrum Award-winning gemstones are cut to precise standards to maximize their beauty and excite your customers.

Lust for luxe
Professional Jeweller
In ancient times kings and queens used gemstones and precious metals to separate themselves from the common man, using jewellery to put on a fabulously extravagant display of wealth that elevated their social standing.
In modern times however, much has changed. Flashing your wealth and status has become a game for all the classes to play, not just the aristocrats, although jewels have retained their pole position as material symbols of prosperity.

Celebrity Jewelry Gawk™ - Summer Jewels
As summer winds down to a close, celebrities are still rolling out their brightest jewels for on-air and red carpet appearances. Bold cocktail rings are a favorite in the past month, with stars choosing big gems, from onyx to beryl and sapphires. Drop earrings are also still a staple, with some stars switching out the classic diamonds in gold to more unusual materials, like jade and coral. MORE

Calling all AGTA Members!  Looking for a place where you can connect with your peers?  Need information on a gemstone or have a callout for a special gemstone?  The AGTA Member Community Facebook Group is just the place for you!  On our new community site AGTA Members can discuss business-related issues with each other in a secure setting.  Click here and request to be part of the group!

Trendwatch: Tropical Punch
Contemporary Jewelry Design Group - AGTA Member
Extraordinary jewelry by exceptional designers Janet Deleuse, Aaron Henry, Suzy Landa, Sydney Lynch, and Patricia Tschetter. MORE

How to Add Value to Social Media Fans and Create Deep Loyalty
Social Media Today
"Give and it shall be given to you" is one of the oldest proverbs from the Biblical gospels. Giving has a reciprocal reaction when done sincerely. If you add value to people with the intent of solving their problems, making their lives better, or just giving them a shout-out, you will receive back. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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