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Sep. 05, 2012

AGTA Confirms Oscar® Nominee for Spectrum Awards Celebrity Photo Shoot
The American Gem Trade Association (AGTA) announced that Oscar®-nominee Taraji P. Henson has agreed to participate in the annual AGTA Spectrum Awards™ photo shoot, featuring the winning jewelry designs from this prestigious competition. Taraji currently stars in CBS' Person of Interest and was nominated for an Academy Award® for her role in The Curious Case of Benjamin Button alongside Brad Pitt. She joins actress Morena Baccarin of HBO's Homeland as the two celebrities involved in this year's photo shoot. MORE

The Business: Shake it up
Instore Mag - Adam Graham, AGTA Marketing Manager
By nature, we are comfortable with routines. We like to put a plan in place and have things follow that plan, especially if that is how "it has always been done." You have, most likely, developed a routine in your business with what you buy, who you buy from, when you buy, when you hold events, what marketing you do, etc.
This would be fine if everything around us stayed the same, but it doesn't. Think of how things in everyday life have changed in the last 10 years; even the past five years with the emergence of smart phones and Facebook. How have you reacted to these external changes in the way you run your business?

The AGTA Spectrum Awards™ Experience
This is the latest video of the weekly ePRISM series with AGTA Spectrum Award-winning designers. This week we talk to 2012 winner Anil Maloo of Baggins Inc. MORE

Flux Facts in latest GemGuide and upcoming World of Gems Conference
Gem World - AGTA Member
Flux in Mong Hsu ruby started to appear in the early 1990s. While some rubies had just a minor trace of flux, others had enough flux to cause some early misidentifications by untrained observers calling these synthetic rubies. Over the years the industry slowly began to accept flux residue as a byproduct of the heating process. The laboratories created a rating system to quantify the amount of flux present in these rubies. Over time, perhaps due to prevalence of flux healed ruby on the market or possibly due to other less accepted treatments showing up, the industry has become more accepting of flux. This is not an endorsement of that fact, but rather a statement of the industry attitude. MORE

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Phenomenal Zultanite

In daylight Zultanite shows a greenish hue while it displays a raspberry pink under candlelight. Please experiment yourself: Sometimes it is champagne, sometimes olive green, depending of the light, the time of the day and what you are wearing.  Please contact us for your memo selection: More information at

Souffle Pearls
Deleuse Jewelers - AGTA Member
China has given the world a new kind of pearl. Large, lustrous and colorful baroque shaped pearls ranging in sizes 13 mm to 20 mm have become the rage for jewelry designers. "The pearls are not just a typical metallic green color-in addition to hues of pink, grey and lavender- they are currently described as the new green pearl." MORE

JCK Events Announces Multiple Promotions
Reed Exhibitions and JCK Events are pleased to announce multiple promotions in several key positions.
Yancy Weinrich, formerly Industry Vice President, is now Group Vice President of JCK Brand.
John Tierney moves up from Event Director to Industry Vice President, responsible for the LUXURY by JCK and Swiss Watch by JCK event brands.
Elizabeth Irving is being promoted to Group Marketing Director for the JCK brand.
Desiree Hanson is now assuming the role of Event Director for the LUXURY Prive events.

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Fancy Colored Diamonds from Sparkles and Colors
Sparkles and Colors / Lakhi Gems Group specializes in diamonds and fancy colored diamonds in a broad array of sizes and colors.  Fine quality diamonds in rose cuts, old mine cuts and fancy cuts are available in singles, matched pairs and layouts, so you can meet all of your customers' needs!

Corundum Treatments and Pricing
Roskin Gem News Report - AGTA Member
Heating and other methods used to enhance the appearance of corundum are having a profound effect on the market. The sale of treated corundum has dramatically increased the supply of products sold as ruby and sapphire. Accurately pricing corundum requires the professional gemologist to distinguish not only between treated and natural, but also between the various treatments encountered in today's global market. MORE

These Jewels Are Out Of This World
Los Angeles Times
With sapphires and opals, lapis and aquamarines, emeralds and jade, this crop of jewels calls to mind visions of the globe, an earthly paradise of blues and greens. For Louis Vuitton's Escale à Paris collection, artistic director Lorenz Baumer drew on aerial views of the City of Light, as seen in the orderly geometry of the tanzanite, tsavorites and diamond Orangerie des Tuileries brooch. Meanwhile, from Harry Winston's New York collection, the diamond and sapphire River bracelet was inspired by the Hudson River. MORE

Calling all AGTA Members!  Looking for a place where you can connect with your peers?  Need information on a gemstone or have a callout for a special gemstone?  The AGTA Member Community Facebook Group is just the place for you!  On our new community site AGTA Members can discuss business-related issues with each other in a secure setting.  Click here and request to be part of the group!

Two Actions to do Now to Enhance Your Fall Event Results
Luxury jewelers across the United States are gearing up for fall's annual whirlwind schedule of special events and trunk shows. Make the most of your special events with better preparation, says Terry Sisco, president of AGTA Member ExSellerate. Now is a great time to get started, he says, and here are two actions to do right now to raise the level of success of all your store's fall special events: MORE

Social Media Marketing: What's The Point?
Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems.
I’m not sure we'd fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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