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Nov. 07, 2012

Color, Shape, Detail Inspire Designs that Re-energize, Balance & Express Individuality
Add More Color To Your Life - AGTA
Our need to re-energize, create balance and express individuality prevails in color preferences for spring 2013 with a fashion palette mixing lively bright hues with novel neutrals in well-balanced blends that are practical and versatile, while commanding attention.
"This season's color palette emphasizes our need for balance, while at the same time allowing for self-expression and excitement," describes Leatrice Eiseman, executive director of the Pantone Color Institute ®. The color guru notes that the harmony we strive for in our daily lives is echoed in the latest fashions that poise light and bright, classic and new.

AGTA's 17th Annual Coyote Classic Charity Golf Tournament Showcases the Talents of Vincent "The Pasta Man" Ciurluini
The first event of AGTA GemFair™ Tucson "tees off" on Sunday, February 3rd, with the 17th Annual AGTA Coyote Classic Charity Golf Tournament sponsored by FedEx. Join us this year for a Trick Shot Show by professional Long Driver Vincent "The Pasta Man" Ciurluini, who happens to be married to AGTA Member Dallas Prince. It is sure to be an entertaining and inspiring show for a great cause. Not to mention, the tournament will be played at the incredible Omni Tucson National Resort! MORE

AGTA "Platinum Honors" winning Platinum Earrings with two perfectly matched Zultanite Briolettes (Total CTW: 25.15 carats).  These Eye Clean (Flawless) Zultanite Briolettes were cut by award winning cutters Ralph and Rudi Wobito from Ontario, Canada. The earrings retail for $19,875. Wonder what they wholesale for? Send us an email:

Spectrum Styles You’ll Want to Wear Everyday
Cheryl Kremkow
I've already blogged about the 2013 Spectrum Award winners and the amazing earrings at the Spectrum Awards this year. At the risk of overdosing on all things Spectrum, I do have one other category of designs from this year’s competition I wanted to share with you: inspired everyday jewelry. MORE

'Pigeon's Blood' Ruby Necklace Leads Diverse Christie's Hong Kong Jewelry Sale
Jewelry News Network
It's a rare jewelry auction these days where diamonds are not the most prestigious items for sale. This auction will break the trend as leading the sale of Christie's Hong Kong Magnificent Jewels Autumn sale is a Burmese no heat "pigeon's blood" ruby and diamond necklace (pictured above) with matching earrings (below) by James W. Currens. The necklace has an auction estimate of $3.5 to $5.5 million; and the earrings have estimate of $2.5 million to $3.5 million. MORE

Gem 2000 offers you beautiful; Rubellite, pink, blue green, sea foam, mint green, green and Chrome Tourmalines from Brazil, Afghanistan, Nigeria, and East Africa. A great selection of single and matched pairs in well cut, vibrant colors.

Next Marilyn Sought to Sell Emeralds Over Diamonds: Commodities
Ian Harebottle is searching for a global celebrity to do for emeralds what Marilyn Monroe and Audrey Hepburn did for diamonds.
The chief executive officer of AGTA Member Gemfields Plc (GEM), the biggest producer of the green stones, said he wants "to bring in an A- lister to be the face of emeralds," mirroring what the actresses did in past decades that helped then-monopoly producer De Beers sell diamonds as symbols of lasting love...Rarer than diamonds yet cheaper, emeralds are gaining among consumers.

What's the birthstone for November?
The word 'topaz,' birthstone for the month of November, comes from a Sanskrit word meaning "fire." And in ancient lore, the topaz could be used to control heat. It was said to have the power to cool boiling water, as well as excessive anger. As medication, topaz was used to cure fever.
Topaz occurs in a range of magnificent colors - blue, pale green, varying shades of yellow, pink, red, brown and even black. Pure topaz itself is a colorless stone. Red and some pink topaz get their colors from chromium that is substituted for aluminum in the crystals.

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Fancy Colored Diamonds from Sparkles and Colors
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Sparkles and Colors / Lakhi Gems Group specializes in diamonds and fancy colored diamonds in a broad array of sizes and colors.  Fine quality diamonds in rose cuts, old mine cuts and fancy cuts are available in singles, matched pairs and layouts, so you can meet all of your customers' needs


100-Year-Old Jeweler Oscar Heyman Crafts a 100 Carat Multicolor Bracelet
JCK Magazine - AGTA Member
Inspired by the geometric shapes of Hong Kong's crowded skyline, this Oscar Heyman bracelet steeps trillion-cut Ceylon sapphires and diamonds in a hand-forged platinum skeleton, creating a dazzling study in tiny, meticulously cut triangles. "The sapphires make this a really special piece--they're very, very bright," says Tom Heyman, a third-generation co-owner of the company that Nathan, Oscar, and Harry Heyman founded in 1912. MORE

Natural Sapphire Company Releases A $700,000 iPad Mini Case
Gems and Jewelry
Following on from a US$100,000 gemstone-set iPhone 5 case, the Natural Sapphire Company has unveiled an 18K high-polished white gold iPad Mini case set with 3,328 natural Sri Lanka blue sapphires with a total weight of 599 carats.
The classic Apple logo on the case is set with 50 round brilliant diamonds weighing five carats.

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AGTA eLearning Platform - Affordable Web-based Training
The Holiday season is right around the corner and what better way to prepare than by increasing the knowledge base of the front-line sales associate.  With knowledge comes confidence, and with confidence comes sales.  Access to the platform is FREE to AGTA members for up to five associates, then only $25 per person. Click here for more details or non-member pricing.

5 Ways To Use Marketing Videos On Your Site
Small Business Trends
I'm guessing you've heard about the power of video to your marketing efforts, right? For example, did you know that including video on website landing pages makes them 53 percent more likely to show up on the first page of Google? Or that a customer who watches videos of products/services is 85 percent more likely to make a purchase? Yeah. Those are all true. MORE

2013 GemFair Tucson Tools Pavilion
GemFair is the Ultimate Destination for any Buyers of Fine Gemstones, Jewelry, Tools and Technology! The American Gem Trade Association (AGTA) is pleased to announce the new Tools, Technology and Supplies (TTS) Pavilion at the 2013 AGTA GemFair™ Tucson. This pavilion is dedicated to all aspects of jewelry manufacturing and repair. The TTS Pavilion will be open Tuesday, February 5th through Friday, February 8th from 9:30a.m. - 6:00p.m. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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