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Jan. 30, 2013
Are You Ready for Tucson?
The 2013 AGTA GemFair™ Tucson is now less than a week away from opening on February 5th. So, you will want to make sure that you are prepared for your trip to Arizona. We have compiled some suggestions for you while visiting the show. MORE

Handle with Care
The modern consumer is all about unique. Studies have shown that Generation Y jewelry shoppers dare to be different, option for custom designs and designer pieces over run-of-the-mill product.
When it comes to gemstones, the same philosophy holds true. Consumers today are more open to wearing unusual gems, and there is a trend among designers to incorporate less familiar stones into their work.

These two exceptional rings with Zultanite gemstones were designed by David Hrubec. David was born in one of Europe's nurseries of art: In the ancient city of Prague. The Zultanite gems were cut by award winning cutters, brothers Ralph and Rudi Wobito from Ontario, Canada.
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Seeing Green in 2013
INSTORE Magazine - AGTA Member
Pantone, the fashion industry's source for color trend reporting, announced that emerald is the Color of the Year in fashion for 2013. This should be on every jeweler's radar as a great opportunity this year and something that you should be ready to discuss with clients when talking about their jewelry selections. MORE

Perot Museum of Nature and Science
Pala International, INC. - AGTA Member
On December 1, 2012, after years of planning and construction, the Perot Museum of Nature and Science opened to the public. On January 8, 2013, despite sold-out crowds at the museum, Pala's Bill Larson was able to take in the museum, providing us with the following report. MORE

SAG Awards Spark New Trends and Some We Hope Don't Catch On
The Daily Jewel
Jewelry Trend #1 - Platinum
Hollywood's leading actresses choose to showcase their jewels in naturally white platinum settings that truly enhance the brilliance of diamonds and colored gemstones.
Jewelry Trend #2 - Jade
Fashion Trend - The Fashion Editors are talking about the subtle shift from Black to Midnight Blue important to Jewelers - just think about all the Sapphire opportunities.

Everyone is welcome to come play, sing or listen at the jewelry and gemstone industry's annual music jam - AGTA GemJammin' - at GENTLE BEN'S BREWERY on Thursday, February 7th in Tucson. This fantastic event brings together an incredible amount of musical talent each year. The cover is only $10 at the door. Click here for more information.

Rarity of PAIRS
Gem 2000 - AGTA Member
Unlike pairs of shoes or gloves or even diamond studs, perfectly matched pairs in colored gemstones are a difficult item to come by. The easiest pairs to find are in commercial calibrated materials in more available gemstones like Amethyst, Citrine and Blue Topaz. As you start to look at better quality finer colored gemstones, finding perfect matches becomes more of a challenge. MORE

Trendwatch: Emerald City
Contemporary Jewelry Design Group - AGTA Member
We were thrilled when Pantone named Emerald as the 2013 Color of the Year. For some it's simply a rich and beautiful color. But for us, as fine jewelers, emerald is also a lush and verdant precious stone. Welcome to the land of ahhhs. MORE

PGI Offers Retail Mystery Shopping Reports Online
Professional Jeweller
The Platinum Guild International (PGI) has announced the launch of its Platinum Mystery Shopping Reports online, enabling its recommended retailers to view feedback about platinum-related sales in their stores. MORE

Using the Pareto Principle in Your Business
The Retail Jeweler
Among the many laws of nature and science, and the reasons why businesses succeed, there is one principle that I am a personal fan of. It is, I feel, one of the 5 principle keys to success for any business owner, and when you look at the most successful people in business almost all of them have learnt to use it as part of their success. I am referring to the Pareto principle, or the 80: 20 rule as it is also known as. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

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