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Mar. 13, 2013
 
 
 
Color Tickles Men's Fancy
AGTA – Deborah Yonick
Menswear is hailed as one of the bright spots in apparel several years running, with Spring 2013 shows in major fashion hubs debuting more collections to tickle men's fancy. Bain & Co.'s latest market study describes "a strong men-ization of the market" the past two years, with menswear sales worldwide expected to reach $34.3 billion in 2012, a 10 percent gain over 2011.MORE

The Week in Photos: The African dream
National Jeweler
Colored gems are one of the strengths of AGTA Member Devon Fine Jewelry in Wyckoff, N.J. So when owner Nancy Schuring heard that faceter Roger Dery, who has held a number of successful colored gemstone events at her store, had established "Gemstone Adventure Travel," a company that takes jewelers to mines and to meet with traders overseas, Schuring seized the opportunity to take a trip. MORE

These two exceptional rings with Zultanite gemstones were designed by David Hrubec. David was born in one of Europe's nurseries of art: In the ancient city of Prague. The Zultanite gems were cut by award winning cutters, brothers Ralph and Rudi Wobito from Ontario, Canada.
For prices and availability go to www.Zultanite.org
or send us an email to sales@ZultaniteDesign.com

Cathy Calhoun's House was a What?
Instore Magazine – AGTA Member
CATHY CALHOUN, owner of Calhoun Jewelers in Royerstown, PA, and past president of the American Gem Society, has a flair for the dramatic. Her store is well known for its cool events - including a hippie happening party in her store parking lot, and an annual Oscar party in a local theater. MORE

How Smyth Jewelers Used an Economic Downturn to Drive Business Way Up
Centurion
AGTA Member Smyth Jewelers began as a single store operation in 1914 but today has grown into much, much more. There are three Smyth Jewelry stores in Maryland; one of which is supersized (the 50,000-square foot Timonium location, left) and another of which is being renovated. The firm also has 11 Pandora boutiques across the United States, six gold buying stores called Smyth Gold Exchange, and has operational management for the recently revived Bailey, Banks & Biddle chain. MORE

Former Creative Director for Richard Krementz Gemstones joins Suna Bros. Inc.
Suna Bros. Inc
Suna Bros. announced that Danielle Barber has joined their team to oversee marketing, promotions, and public relations. Danielle will also work closely with the sales team to develop new business relationships. Danielle brings with her a comprehensive knowledge of high-end products in the jewelry industry. She has extensive experience with fine color and will assist in expanding Suna's gemstone collection. MORE

First Evidence of Viking-Like 'Sunstone' Found
Discovery News
Ancient lore has suggested that the Vikings used special crystals to find their way under less-than-sunny skies. Though none of these so-called "sunstones" have ever been found at Viking archaeological sites, a crystal uncovered in a British shipwreck could help prove they did indeed exist. The crystal was found amongst the wreckage of the Alderney, an Elizabethan warship that sank near the Channel Islands in 1592. The stone was discovered less than 3 feet (1 meter) from a pair of navigation dividers, suggesting it may have been kept with the ship's other navigational tools, according to the research team headed by scientists at the University of Rennes in France. MORE

Pop of Color
Hamilton Jewelers – AGTA Member
In black and white and chic all over, this season's most sophisticated look is monochromatic – black and white in varied patterns, fabrics and styles. The key to making this timeless color combination work? Add unexpected, bright accessories for pops of color, like Jennifer Lawrence's vibrant emerald drop earrings, Emmy Rossum’s pastel gemstone ring and Drew Barrymore's dazzling Bulgari necklace. And of course, a bright, red lip and sparkling eyes always turns heads. MORE

Marketing Matters: The Importance of Influencers
Mashable.com
Klout CEO Joe Fernandez stopped by Mashable House at South by Southwest to chat about the importance of relationships between marketers and online influencers. His San Francisco-based startup, which since its quiet 2009 launch at SXSW has measured engagement and activity on social networks to determine people's online influence, rewards users through Klout Perks. That incentives program and Klout's Brand Squads has attracted big brands that want to reward their top brand advocates. MORE

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IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
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AGTA ePRISM
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to Danielle@agta.org for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

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