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Mar. 27, 2013

Only AGTA dealers sell you the fifth C...Confidence
For many people, even members of the trade, buying gemstones can be a daunting task. Many jewelers are not as familiar with colored gemstones as they are with diamonds. There is such a wide range of gemstone varieties and a range of qualitie within each variety. Some gemstones are routinely treated, while others are not. So, how can we simplify the process, eliminate these concerns and allow ourselves to focus on growing our colored gemstone business? Developing the right sources is critical and the best place to start is with a Member of the American Gem Trade Association (AGTA).MORE

Gemfields Says Demand for Colored Gems Insatiable
Ian Harebottle, chief executive officer of Gemfields Plc, an AGTA member, the world's biggest emerald producer, talks about demand for colored gems. He speaks with Francine Lacqua and Guy Johnson on Bloomberg Television's "The Pulse." MORE

These two exceptional rings with Zultanite gemstones were designed by David Hrubec. David was born in one of Europe's nurseries of art: In the ancient city of Prague. The Zultanite gems were cut by award winning cutters, brothers Ralph and Rudi Wobito from Ontario, Canada.
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2012 WJA Shining Star - Betty Sue King
AGTA Board Member Betty Sue King, the Pearl Goddess, is renowned for having pearls that extend the boundaries of opulence. She was recently honored with the Women's Jewelry Association Shining Star Award at their Annual Spring Gala and In the Know Conference in New York City. The Shining Star Award was created to give recognition to WJA chapter members who have been of extraordinary service to their local chapter throughout the year. Betty Sue is a member of the Northern California Chapter and her knowledge, personal service, passion for pearls and people fuel the heart and soul of King’s Ransom, the Pearl Goddess. MORE

Kassoy, LLC Recruits New Marketing Director
Kassoy - AGTA Member
Donna Carucci-Krumm has been appointed Marketing Director of Kassoy, LLC, the world leader in jewelry supply. Carucci-Krumm has over 23 years of marketing experience in both wholesale and retail markets including healthcare, food service and contractor materials. A graduate of New York Institute of Technology, Carucci-Krumm was also a founding member of the NY/LI Fence Association and served on its board for 8 years. MORE

Michael John Jewelry To Be Featured On A New WealthTV Series "Six Figure Accessories"
Luxury Brand Group
Los Angeles and Orange County based, high-end jewelry brand, Michael John Jewelry, an AGTA Member, was profiled on a new 30-minute reality series on WealthTV entitled "Six Figure Accessories," which will premiere on Saturday, March 30th at 10:30 AM PST/1:30 PM EST, as well as 7:30 PM PST/10:30 PM EST. The show will feature interviews with Michael John Jewelry's CEO and Designer, Michael Hezar, a tour of his Orange County showroom and manufacturing offices, and education on selecting and purchasing fine jewelry and diamonds. MORE

Orange Diamond with Unusual Color Origin
GIA - AGTA Member
GIA recently examined a rare orange diamond that demonstrated the complexity of diamond color origin. Diamonds with an orange bodycolor are usually caused by an absorption band centered at approximately 480 nm or by a high concentration of isolated nitrogen. MORE

Unbreakable, Unscratchable: Sapphire Glass to Replace Gorilla
Technology Personalized
Don't we all get frightened when we drop our precious devices on the floor? We then slowly pick them up and analyze the screen to see if everything's alright. We don't bother too much about the back and all that because that doesn't really matter. The screen and what we see there is utterly important, and that's why scratch and shock resistant glass is one of the most important parts in the build process of our smartphones and tablets. MORE

Platinum Guild International USA Announces a Call for Entries for the Fourth Annual JCK 2013 Platinum Innovation Awards
Platinum Guild International - AGTA Member
Platinum Guild International (PGI-USA) in conjunction with JCK Las Vegas announces a call for entries for the fourth annual JCK 2013 Platinum Innovation Awards, held at JCK Las Vegas at Mandalay Bay, May 31 through June 3, 2013. The deadline to submit design images is April 10, 2013 and final product submissions are due April 25, 2013. Exhibitors from JCK, as well as the LUXURY, Elite Enclave and AGTA Shows are welcome to submit designs. MORE

Five Ways Social Media Has Forever Changed the Way We Work
Huffington Post
I recently attended an exclusive event sponsored by to learn more about how to become a customer company. I was truly inspired by Marc Benioff's vision of the future of a truly connected company and the impact of social, mobile, app, and data on how we work and engage employees, customers and business partners. Becoming a customer company is a multi-dimensional journey that starts with a listening and learning culture, engaging customers across all channels, selling as a team, servicing customers everywhere, creating communities, connecting to partners, including products in the social network graph and delivering value added services via enterprise apps. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Austin Hart, Sales & Marketing Coordinator, 800-972-1162, 214-742-4367

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