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August 07, 2013

Diamonds Lose Their Sparkle, As Women Choose Colour
BBC News
Over the past eight years, the price of rubies and sapphires appears to have increased faster than that of diamonds. Coloured stones are, of course, much more affordable than their pricier, harder, relatives. MORE

Brides and Grooms Say "I Do" With Color
Yahoo News
When it comes to wedding trends, color is hot! The color trend continues with engagement rings and wedding bands for women and for men. Bridal jewelry has traditionally been dominated by white diamonds. However, with personalization becoming increasingly important to brides and grooms, colored diamonds and colored gemstones are quickly becoming a way for them to showcase their distinct personalities.MORE


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Fine Burma, Pakistan, and Arizona material in single and larger matched pairs in a large variety of size and shape. Great selection of clean and well cut stones in calibrated sizes.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

Jewellry Business - August Issue is Now Available Online
Jewellery Business
The August 2013 issue of Jewellery Business is now available! Check out Paranoia Actress Christine Marzano on the cover modeling 2013 AGTA Spectrum Award winning jewelry by Featherstone Design's, Richard Krementz Gemstone's, My Blue Heaven and Leon Mege, Inc (Photographer: Roger Erickson and Fashion Stylist: Todd Hallman, THP Fashion, Inc.).MORE

California Corundum!? From the Ground to My Finger
Omi Gems - AGTA Member
Most people do not have the opportunity to personally mine a gemstone for their own piece of jewelry. In fact, most people are not aware that there is the possibility of finding gemstones literally in their back yard. That was the case for me, until I began working at Omi Gems, and became a member of the Gem and Mineral Council (GMC) of the Los Angeles Natural History Museum. My adventures in mining and jewelry had officially begun!MORE

Branded: 'Homeland's' Morena Baccarin Fronts Hearts On Fire Diamond Campaign
The Hollywood Reporter
Homeland Actress Morena Baccarin who was seen earlier this year modelling the 2013 AGTA Spectrum Award winners is now the new face of Hearts on Fire. Morena Baccarin is making her mark as a model for the new Hearts On Fire Diamonds campaign, the Boston-based jeweler's first celebrity print ad. The fine diamond brand announced exclusively to The Hollywood Reporter on Monday that the ads would feature the Homeland actress wearing pieces by company designer Ilaria Lanzoni and will appear in the September issues of Elle, Harper's Bazaar, Marie Claire and Town and Country.MORE

If You Didn't Buy Acai, You Aren't Ready for Fall
Instore Magazine - AGTA Member
It's interesting to me that some folks get so caught up in Pantone's Color of the Year, that they don't pay enough attention to the Top Ten shades each spring and fall that Pantone also forecasts. That said, it's also interesting to me that Pantone's second most popular color for women's fashion this fall is "Acai." Yes, acai, like the berry--the dark purple berry. And I especially love that fashion designer Nanette Lepore refers to her version of acai as "autumn's deep and luxurious new neutral...inspired by the darker side of nature," including "the beauty of agate."MORE

Gemfields Kagem Emerald Mine Showed Solid Annual Growth Despite Conflict With Zambian Government
Jewelry News Network
Production at the Gemfields Kagem emerald mine in Zambia increased 42 percent to 29.99 million carats for the 12-month period ended in June. The average grade for the year increased 38 percent to 283 carats per ton, the company said Monday through the Proactive Investors website. Meanwhile, production costs fell 26 percent in the year. MORE

How to Avoid the Pitfalls of Social Media Marketing
The Guardian
Social media marketing has become a hot topic for businesses and entrepreneurs are constantly bombarded by information about how to increase their social media impact and optimize engagement. Getting social media strategies right can be a great way for a business to engage with its target market, but bad social media efforts can drive potential customers away just as easily.MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

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