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August 21, 2013

Why Your Business Wants You to Become an AGTA Member
Hear directly from AGTA Members why becoming a Member is a necessary tool and how it has helped them. "The American Gem Trade Association is the only organization that actively seeks to promote color every day. It's their sole purpose to being."- Jim Fiebig (S. Joseph & Sons, AGTA Retail Member). AGTA takes pride in promoting the integrity of our Members, who demonstrate that integrity by annually signing a strict Code of Ethics. That commitment leads to great confidence from your customers and helps build your business! MORE

The Stars Align Again in Texas: Visit the AGTA GemFair at the 2nd Annual SMART Jewelry Show Dallas!
The American Gem Trade Association will again host a pavilion at the 2nd annual SMART Show Dallas; August 24-26 at the Gaylord Resort and Convention Center. The main goal of the Dallas event is to help retailers get a jump start on the holiday season!MORE


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Bring it to Life with high quality single stones, matched pairs, and suites from Gem 2000.

Fine Brazilian, well cut gems with excellent clarity and color change in a great selection of singles and matched pairs. Fine melee 2.5mm + also available.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

Bespoke Jewelry, Made With You in Mind
New York Times
AGTA Member Temple St. Clair, a NoHo jewelry designer, has built her reputation on ready-made yellow gold amulets, which usually cost from $2,000 to $10,000 at places like Saks and Bloomingdale's.MORE

A Very Rare 7.59-Carat Internally Flawless Fancy Vivid Blue Diamond To Grace Sotheby's Hong Kong Autumn Sales 2013 On 7 October
In celebration of its 40th anniversary in Asia, Sotheby's Hong Kong proudly presents The Premier Blue, a 7.59-Carat Round Brilliant-Cut Internally Flawless (IF) Fancy Vivid Blue Diamond (Estimate upon request) -The Largest Round Fancy Vivid Blue Diamond Ever Graded By GIA (Gemological Institute of America) - as part of the Magnificent Jewels and Jadeite Autumn Sale 2013 scheduled to take place on 7 October at the Hong Kong Convention and Exhibition Centre.MORE

Pantone's fall hues come into play
National Jeweler
The 10 colors expected to be hot this fall will soon come into play as summer winds down and the temperature drops. Check out AGTA Members Victor Velyan, Erica Courtney, Stuller Inc, Sutra, Michael John Jewelry, and Tresor. MORE

Hong Kong Jewels
Christie's is delighted to announce Hong Kong Jewels, the online-only sale of jewellery pieces comprising over 90 lots with price points accessible to a wide range of collectors. This enchanting array of diamonds, coloured stones, cultured pearls, jadeites, watches and more is predominantly from one major private collection. The sale will open for bidding on Thursday, September 19th and run through to Thursday, October 3rd.MORE

Celebrity News: Red Carpet and Print Opps For Demarco, Le Vian, Erica Courtney
The Centrion
Valerie Bertinelli, who stars in TV Land's Hot in Cleveland (left), wore AGTA Member Erica Courtney jewelry for the show's season four promotional materials. She chose an 18k gold amethyst Sparkle pendant necklace, and an 18k gold and diamond tanzanite Coco ring.MORE

How to Use Social Media Listening to Build Brand Loyalty
Huffington Post
Acquiring customer feedback and understanding their wants and needs is an integral part of running nearly any business. Not only is it important for delivering the right products and services, but it plays a big role in establishing a loyal customer base and repeat sales.MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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