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August 28, 2013

AGTA's BIG Message in the BIG Apple
With the 2014 AGTA Spectrum Awards deadline quickly approaching, the American Gem Trade Association decided to send out a BIG message... and what's bigger then Times Square? The Reuters Sign at 43rd St. and 7th featured none other than Paranoia actress Christine Marzano wearing jewelry from the 2013 AGTA Spectrum Awards! The caption that accompanies the image reads "American Gem Trade Association Spectrum Awards jewelry worn by Christine Marzano." MORE

Trend Watch: September's Birthstone, The Sapphire
Add More Color To Your Life
Sapphire comes from the Greek word for blue, sappheiros , and this gem provides the most beautiful blues of the gem kingdom. The ancient Persians believed the earth rests on a giant sapphire. Its reflection, they said, made the sky blue.MORE


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From burnt orange to Fanta or mandarin orange, Spessartite garnets truly offer gems in the whole range of orange imaginable. We are proud to offer you some of these most desirable shades in fine single stones as well as beautiful matched pairs, many to choose from. We also carry some great Hessonites in the darker hues of orange.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

Women's Jewelry Association (WJA) Announces 1st Annual National "Jewelry Night Out"
Women's Jewelry Association
On September 12, 2013, 13 WJA Chapter cities will play host to 13 celebratory events across the United States under a flag of "WJA's Jewelry Night Out." The simultaneously held "Jewelry Night Out" special events will be an opportunity for members and prospective members of WJA chapters to connect, unite and network, and will inspire new and continuing membership to the organization. Through social media and the use of a pre-established hash tag (#WJANightOut), each of the WJA's chapters, as well as individual members of the organization, will be virtually connected throughout the evening. This year's "Jewelry Night Out" will also act as the continuation of the celebration of the organization’s 30th Anniversary.MORE

Mila Adds Mileage to Gemfields' Emerald Push
GIA - AGTA Member
The colored gemstone industry has traditionally been dominated by small miners and individual traders or very small firms. This brings an entrepreneurial spirit to the industry, but these smaller businesses lack the resources needed to effectively promote gemstones in a highly competitive retail environment.MORE

Is This Blue Diamond Worth $9.8 Million?
Even in the rarefied world of fancy colored diamonds, large blue diamonds stand out for being notably uncommon. So it is unusual that two such diamonds have appeared on the market at the same time. The most recent example is the 10.6-carat "Royal Blue" diamond available through M.S. Rau Antiques in New Orleans. The asking price is $9.8 million.MORE

26 Spectacular Jewels Not to Miss at LUXURY Privé Panama
JCK Magazine - AGTA Member
The JCK Luxury Prive Panama kicked off this week in beautiful Panama. Don't miss the amazing designs of our AGTA Members Paramount, Breuning, and Almor that are featured in this can't miss article.MORE

Important Jewels Auction at Sotheby's New York
Sotheby"s first jewelry auction of the autumn auction season will be held in New York on 24 September 2013, with a public exhibition beginning 20 September in Sotheby's York Avenue galleries.MORE

Advantages of Social Media and Social Media Automation
Take a look at how global brands market themselves online. From Samsung to AirAsia, one trend you'll notice is their use of social media. Small businesses with limited resources often doubt the benefits of social media as a marketing method. Unlike PPC campaigns, the return on investment can be hard to track. However, there are other gains that can provide a valuable boost both to traffic and a brand's reputation.MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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