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October 09, 2013

Free Education Program to Prepare You for the Selling Season
You and your sales associates can enhance your gemstone selling skills with the help of AGTA's online educational courses - FREE to AGTA Members. As a benefit of membership, each Member company will get five (5) free registered users. Additional associates will be only $25 per person. Non-member companies can get an annual subscription to the platform for $350 for up to five associates, then $75 per additional student. MORE

Latest Celebrity Engagement Ring Trend? Gemstones - See All 12 Non-Traditional Star Sparklers
In case you didn't hear: Color is in. And that applies for engagement rings, too—the latest jewelry trend that's on the up and up. Ever since Prince William proposed with Princess Diana's famous 18-carat sapphire engagement ring that turned Kate Middleton into a Duchess, there's been a growing demand for vibrant-colored stones (engagement ring e-retailer recently launched a new category dedicated solely to gemstone rings). From Olivia Wilde's emerald haloed rock to Jessica Simpson's 5-carat ruby, it's clear that unconventional sparklers are having a moment. Click through to see 12 celebrities' beaus who have shopped outside the box and scooped up engagement rings in unique settings, rare cuts and more.MORE


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Bring it to Life with high quality single stones, matched pairs, and suites from Gem 2000.

A great selection of nicer Australian Lightning Ridge Black Opals as well as fine Crystal Opals in a range of sizes and quality. We also carry a nice selection of finer single Ethiopian Opals with great fire and life.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

For Spring, Three Words Say It All: Shine. Shine. And Shine.
Instore Magazine - AGTA Member
This week, as the curtain came down on the last fashion show in Paris, my month-long journey of following the spring 2014 collections finally came to an end. And as you've likely figured out from my headline here, the single strongest trend to emerge? Shine. I'm sure some of you are thinking that shine on the runways of New York, London, Milan, and Paris is a fashion-only thing. It isn't-it will impact jewelry. And not only for spring/summer, but way beyond. Perhaps if I make a jewelry analogy, you'll see why I'm saying this.MORE

Get to Know Loretta Castoro of Loretta Castoro Jewelry
JCK - AGTA Member
AGTA Member Loretta Castoro's interview. Los Angeles-based jewelry designer/gemologist Loretta Castoro sets high-end stone selections into classic gold styles often featuring a dove motif.MORE

Pink Tourmaline: October's Birthstone
Add More Color To Your Life
Tourmaline's name comes from the Sinhalese tura mali, which means "mixed stone." Available in a rainbow of colors and color combinations, tourmaline lives up to its name. Legend says tourmaline inspires artistic expression and enhances your intuition. Certainly this gem's varied palette inspires designers to create jewelry to suit every mood.MORE

Slipping and Sliding in Utah
Pala International, Inc. - AGTA Member
No, we're not talking about Park City. A small slide last month at a copper mine in Utah brought our attention to a much larger landslide last April at the same mine. On September 11, nearly five months to the day of an April 10 slide, workers were evacuated at Kennecott Utah Copper's Bingham Canyon copper mine. The movement was detected before a football-sized section of earth gave way, according to a September 12 story in Salt Lake City's Deseret News. The mine is just west of Salt Lake City.MORE

Where The Rich Flaunt It More Than Ever
If selling IWC watches and Picassos is your business, then these are the markets that will you'll be selling more high end goods to in the next four years.MORE

A Record $30.6M Achieved for 118-Carat White Diamond; 7.5-Carat Blue Diamond Fails To Sell
Jewelry News Network
A 118.28-carat D-flawless diamond fetched $30.06 million at Sotheby's Hong Kong Magnificent Jewels sale Monday. It is a world record price for any white diamond at auction... ...However, there was a disappointment for the evening as a 7.59-carat round fancy vivid blue diamond failed to sell. Known as the Premier Blue, this brilliant-cut internally flawless gem is the largest round fancy vivid blue diamond ever graded by the GIA.MORE

Op-Ed: 10 powerful social media marketing strategies that work
Digital Journal
The social web is a powerful platform where companies can promote their products and cultivate a loyal following. To succeed in social media marketing, they must take a proactive approach and develop immersive strategies to engage with their followers.MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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