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November 06, 2013

2013 PRISM Volume III
The third volume of AGTA's Prism magazine was recently released! The success of the quarterly magazine continues to grow! The exciting new content in each publication is enticing readers and the magazine is flying off the shelves. Don't miss out on your chance to flip through the pages of Volume III! If you do not receive your issue of Prism in the mail, please call 800-972-1162 or email MORE

Enter the $25,000 FedEx Advantage Sweepstakes
AGTA Members will like their odds in the $25,000 FedEx Advantage Sweepstakes¹ We’re pleased that our relationship with FedEx gives you a shot at energizing your business with over 100 prizes. You’ll be automatically entered in the sweepstakes when you submit your enrollment application for our FedEx Advantage® discount program. Use passcode 942GR1.MORE


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Bring it to Life with high quality single stones, matched pairs, and suites from Gem 2000.

A great selection in sherry, peach, and golden shades of Precious and Imperial Topaz. Fine single stones as well as calibrated smaller sizes, all clean, well cut and lively in a range of sizes suitable for all your calls.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

2013–2014 International Pearl Design Competition Winners
Cultured Pearl Association of America, Inc.
Be sure to check out our AGTA Member winners! Peter B. Bazar, President of the Cultured Pearl Association of America, Inc. proudly announces the winners of 2013-2014 International Pearl Design Competition. "We are very happy with the success of this year's competition, and entries from 15 countries," Mr. Bazar reported.MORE

Jewelry Designer on Her Rockin' New Collection and Michelle Obama
Houston Chronicle
It's been five years since New York designer Kara Ross (AGTA Member) has put out a major collection of fine jewelry. After all, she's been plenty busy making exotic-skin handbags and fashion jewelry under the Kara by Kara Ross moniker, not to mention creating exclusive pieces for the White House.MORE

Topaz: November's Birthstone
Add More Color to Your Life
The golden glow of late afternoon, the reddish orange of sunset and the pink of dawn's first light, these are the colors of topaz, a gem with the warm tones of the sun. Like the sun, topaz is flattering to the skin, lighting up your face with a golden glow that enhances every color in your wardrobe.MORE

Pearl Expedition Yields Significant Result
GIA - AGTA Member
GIA (Gemological Institute of America) researchers from Thailand, with the assistance of the Paspaley Pearling Company, recently conducted an expedition to Australia's wild pearl oyster beds, which provided unprecedented opportunity to advance research into differentiating certain nacreous saltwater non-bead cultured pearls from natural pearls. GIA's pearl research group and others in the pearl trade have focused on this sometimes difficult differentiation for decades.MORE

As a benefit of membership, Members have online access to FREE color gemstone education to enhance their gemstone selling skills.

• Each Member company will get five (5) free registered users. Additional associates will be only $25 per person.

• Non-member companies can get an annual subscription to the platform for $350 for up to five associates, then $75 per additional student.

Click here to check out the AGTA’s online education program and get started TODAY!

Tiaras and Pearls at Christie's London Important Jewels Sale in November
Christie's London November Important Jewels sale includes a selection of tiaras dating from the mid-Victorian era up to the 20th century, with estimates ranging from £7,000 to £250,000. Leading the selection is a magnificent mid-19th century diamond tiara which can also be worn as a necklace (estimate: £180,000 - 250,000, illustrated above). The sale also presents an impressive selection of natural pearls, including an important six-row natural pearl necklace (estimate: £300,000 – 400,000) and a rare coloured pearl single-row necklace (estimate: £380,000-550,000). In addition, the sale offers jewels from the 17th century to today, as well as examples by the leading houses and designers.MORE

A Pop of Champagne
Diamonds with a Story
Until the 1980s, Champagne color diamonds were virtually unheard of, but thanks to Rio Tinto, they've bubbled up to become the gem world's shining stars. Although brown diamonds were among the earliest gems used for jewelry—found in Roman rings dating back to between the first and third centuries—in modern times, they've suffered from a serious image problem. Long scorned as low-grade and undesirable, they were primarily relegated for use in industrial purposes rather than in jewelry. And this would undoubtedly still be the case were it not for the efforts of Rio Tinto, owner of Australia's famed Argyle Diamond Mine.MORE

Zoe Saldana (Finally!) Debuts Her Stunning Emerald Engagement Ring
Zoe Saldana was holding out on us - but it was worth the wait! It took several months for news to get out that the "Avatar" beauty secretly married her Italian beau Marco Perego in July, so we aren't that surprised that we're just now getting a glimpse of her gorgeous engagement ring. The actress debuted the stunning emerald at the LACMA gala over the weekend, opting to wear a curve-hugging green and black Gucci gown to properly let her bling shine. MORE

5 Steps to Maximize Your Company's Blogging, Social Media or Content Marketing Campaign
Huffington Post
Does your company hire someone to manage a blogging, content marketing, or social media campaign? If so, it's important you utilize them correctly to get maximum benefit for your business. Here's a good example -- a client of mine recently asked the question about my blogging and social media services: "What should I be doing on my end to help?" Great question, and I appreciate him asking. I put a few thoughts together as an answer MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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