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December 11, 2013

AGTA GemFair™ Tucson Buyer Pre-Registration Deadline Extended to January 3rd
The deadline for pre-registration for buyer badges at the 2014 AGTA GemFair™ Tucson is extended to January 3rd, 2014. If you do not have your registration form in prior to this date, you will be able to register and pick up your badges onsite in Tucson. If you attended AGTA GemFair™ Tucson as a buyer in 2013, you are automatically registered for 2014. Those who submit a valid email address when registering will receive an email confirmation. All registered buyers in the United States and Canada will receive their badges in early- to mid-January for the show, which runs from February 4th - 9th. International companies can pick up their badges onsite. It is important to note that the AGTA is working through all of the current registration applications and you will be notified as soon as possible. MORE

Pantone Reveals Color of the Year for 2014: PANTONE 18-3224 Radiant Orchid
Pantone, an X-Rite company and the global authority, today announced PANTONE® 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the color of the year for 2014. "While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today's society."MORE


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A great selection of single fine stones in a wide range of shape and size, also parcels of fine color and cuts in smaller sizes, plus some great matched pairs.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

Somewhere in the Rainbow
Rapaport Magazine - AGTA Member
In five short years, a husband and wife team has amassed a collection that Dr. Jeffrey Post, curator of the Gems and Minerals Collection of the Smithsonian National Museum of Natural History, calls, "one of the most extensive privately owned collections of fine and rare gems I have ever seen." The collection is called Somewhere in the Rainbow™ (SITR), a name chosen by the wife, and it is a fitting description of the span of color and diversity of gems.MORE

Laurence Graff, 'King of Diamonds,' Reveals Some Secrets
New York Times
Laurence Graff, the self-styled King of Diamonds, was decorated with the Order of the British Empire by Queen Elizabeth this year, 60 years after he took up jewelry in London as a 15-year-old apprentice.MORE

Buy A Diamond For The Person You Love Most - Yourself
The New Yorker Observer
Linda Delcher isn't waiting around for a man to buy her a diamond ring this holiday season. As she strides into the 1884 Collection, it's clear she's doing that all by herself. And why shouldn't she? "Buying jewelry makes me happy!" she exclaims, "My desire to own - or as Elizabeth Taylor said act as the guardian for - beautiful, intriguing pieces that tell a story or evoke a feeling."MORE

As a benefit of membership, Members have online access to FREE color gemstone education to enhance their gemstone selling skills.

• Each Member company will get five (5) free registered users. Additional associates will be only $25 per person.

• Non-member companies can get an annual subscription to the platform for $350 for up to five associates, then $75 per additional student.

Click here to check out the AGTA’s online education program and get started TODAY!

Black Diamond Engagement Rings: Unique Coloured Rings For Your Significant Other
Huffington Post Canada
It's officially the beginning of "Engagement Season" which means that men are sweating over where to get their fiancees-to-be the perfect engagement ring. Of course, not all women and men have the same tastes; some prefer classic diamond rings, while others like coloured diamonds like pink, yellow or blue, but some of the most popular rings are in fact black diamond engagement rings.MORE

Are diamonds no longer a consumer's best friend?
Diamonds, long sought-after and the ultimate sign of luxury, are facing increased pressure from rival gemstones, according to one retailer. Vashi Dominguez, the founder, CEO and chairman of Vashi, which sells diamonds and jewellery directly to the public, told CNBC that there was a resurgence in interest from consumers for emeralds, rubies and sapphires. MORE

You’ll be automatically entered in the sweepstakes when you submit your enrollment application for our FedEx Advantage® discount program. Use passcode 942GR1.

Once you’ve enrolled, you could increase your chances of winning by making eligible FedEx® shipments from Nov. 4, 2013, through Dec. 27, 2013. Receive one entry each time you ship, up to 50.¹

Save up to 43% on FedEx services during the sweepstakes and beyond.

Click here to enter.

Terms and Conditions

¹NO PURCHASE OR ENROLLMENT NECESSARY. Promotion ends Dec. 27, 2013. To enter without applying for the FedEx Advantage discount program, and for complete details, see Official Rules.

Tiffany to Raise Investment in China
Wall Street Journal
In the U.S., the sight of a little blue Tiffany box can make the difference between a humdrum evening and a night to remember. In China, it's just a box.
AGTA Member, Tiffany & Co. hopes to change that. To make its image register better with consumers, the jewelry retailer plans to boost investment in China next year, spending more on marketing here than in any other market, said Tiffany Chairman and Chief Executive Michael Kowalski.

Social Media Simplified: Using Video for Social Media Marketing
Hudson Valley Reporter
If you're thinking about adding videos to your social media marketing plan, you're already on the right track. The popularity of videos in the social media mix is on the rise, with no signs of slowing down. In fact, it has been predicted that video will be one of the top trends of 2014 in the world of social media marketing, thanks to applications such as Vine, Instagram Video and Snapchat. From increasing your brand awareness to boosting engagement, here are some ways video can help your social media strategy.MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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