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December 18, 2013

1st Annual AGTA Coyote Classic 5K
Benefiting the Law Enforcement Torch Run for Special Olympics Arizona

In 1981, the American Gem Trade Association (AGTA) partnered with the Law Enforcement Torch Run (LETR) to help raise money for Special Olympic athletes in Tucson and surrounding cities. The partnership with the LETR has been the perfect fit for AGTA, offering opportunity through the generosity of its Members. The LETR honors both the hard-working and dedicated members of the Tucson Police Department and supports an organization that provides for those who cannot support themselves. MORE

Color-Change Stone Rank High on Collector's Must-Have Lists
Jewellery Business - Diana Jarrett
Coloured gems are gaining traction in haute couture goods, freeing designers to be more adventurous in their stone choices, particularly with high-ticket items. Some of these decisions reflect retailers' push for better margins after diamond and gold prices skyrocketed. But over time, selling colour has become easier, as consumers are savvier about the inherent value of these bright baubles.MORE


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Bring it to Life with high quality single stones, matched pairs, and suites from Gem 2000.

From all major world sources, we offer you well cut, bright and fine red colors in vibrant single stones in a wide range of size and shape, as well as matched pairs and some melee. Always a beautiful red at all price points.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

Luxury Jewelry Holiday Gifts To Add Some Sparkle
It's difficult to go wrong with luxury jewelry as a gift for the holidays. However, choosing the right piece is difficult because tastes in fine baubles are personal and there are endless choices available for every need.MORE

Gems at GIA
Pala International, Inc. - AGTA Member
In addition to being a center for learning, research and analysis, the Gemological Institute of America has a gem and jewelry collection, highlights of which are on display at the GIA Museum in Carlsbad, California. Currently exhibited are examples of work by the team of Tony Duquette and Hutton Wilkinson, to which we pointed last July, and fourteen pieces by Austin, Texas jewelry artist Zoltan David, whose floral design is pictured below.MORE

Spinel: The hot "new" gem with an ancient heritage
National Jeweler
Designers and manufacturers are featuring spinels of all colors in their fashion-forward designs today more than ever before. The increased availability of spinel from various sources has provided more supply than in the past, however, it is inconsistent and thus prices for fine quality spinel have increased dramatically in recent years.MORE

As a benefit of membership, Members have online access to FREE color gemstone education to enhance their gemstone selling skills.

• Each Member company will get five (5) free registered users. Additional associates will be only $25 per person.

• Non-member companies can get an annual subscription to the platform for $350 for up to five associates, then $75 per additional student.

Click here to check out the AGTA’s online education program and get started TODAY!

Museum of Indian Arts and Culture
Museum of New Mexico
Turquoise, Water, Sky: The Stone and Its Meaning, opening April 13, 2014 at the Museum of Indian Arts and Culture, highlights the Museum's extensive collection of Southwestern turquoise jewelry and presents all aspects of the stone, from geology, mining and history, to questions of authenticity and value.MORE

Distinguished Collections Drive Sotheby's New York Auction of Magnificent Jewels To $60.6 Million
Sotheby's New York auction of Magnificent Jewels concluded this evening with an outstanding total of $60,550,813*, selling a strong 82.1% by lot and surpassing its pre-sale high estimate of $58.7 million. This figure raises the 2013 results for Sotheby's worldwide jewelry auctions to just over $600 million to-date - already more than 30% above the previous record high for the Company's sales in this category, set just last year**, and with another auction tomorrow in London. Today's results also notably mark the highest-ever total for a jewelry sale at Sotheby's New York***.MORE

You’ll be automatically entered in the sweepstakes when you submit your enrollment application for our FedEx Advantage® discount program. Use passcode 942GR1.

Once you’ve enrolled, you could increase your chances of winning by making eligible FedEx® shipments from Nov. 4, 2013, through Dec. 27, 2013. Receive one entry each time you ship, up to 50.¹

Save up to 43% on FedEx services during the sweepstakes and beyond.

Click here to enter.

Terms and Conditions

¹NO PURCHASE OR ENROLLMENT NECESSARY. Promotion ends Dec. 27, 2013. To enter without applying for the FedEx Advantage discount program, and for complete details, see Official Rules.

What a Jewelry Style Symbolizes?
In Vogue Jewelry Blog
Fine gemstone jewelry is the universal gift to pamper yourself or someone special. The unmatched beauty of gemstones and the symbolic designs and styles make a gorgeous piece of classic jewelry. Any piece of thoughtfully created jewelry is enough to say a thousand words. For example, a piece of solitaire pendant or solitaire ring says a lot about your exceptional choice. When you wear a solitaire, it defines your uniqueness and solitude. It speaks about the class and grace hat you carry. Similarly, when you present a solitaire piece to any girl, it signifies she is unique and special for you.MORE

Why Your Social Media Marketing Campaign Is Not Paying Off
Business 2 Community
Social media marketing is not a thing of the past and it's not exactly new. While Internet trends come and go, social media marketing rules remain the same. However, there are some entrepreneurs who are still not able to get the results they want with their social media marketing campaigns. If your social media marketing efforts are not paying off, maybe you are overlooking some important things. Here are some of the crucial social media mistakes that you should avoid.MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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