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February 12, 2014

2014 AGTA GemFair™ Tucson: Better Than Ever!
The 2014 AGTA GemFair Tucson™ was held at the Tucson Convention Center, February 4th through 9th. The show started out with record numbers and the momentum continued throughout the week! MORE

2014 AGTA Spectrum Awards™
If you missed out on the Spectrum Awards Gala, don’t miss our amazing new video.MORE

Gemfields unveils second Mila Kunis campaign
Professional Jeweller
AGTA Member, Gemfields has released its second advertising campaign, Beauty by Nature, featuring the actress and Gemfields' global ambassador Mila Kunis. The company has changed the theme of its campaign in 2014 to highlight it being a stone supplier, rather than showcasing jewellery that uses Gemfields' stones. MORE


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Bring it to Life with high quality single stones, matched pairs, and suites from Gem 2000.

A great selection of single fine Tanzanite in a wide range of shape and size, also parcels of fine color and cuts in smaller sizes, plus some great matched pairs. We look forward to helping you with all your color gemstone needs.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

Party Like It's 2002... With Turquoise Back On-Trend
Instore Magazine - AGTA Member
Instore Magazine - AGTA Member
It's good to see the color turquoise return to fashion's runways-that means turquoise jewelry will also be resurrected. Not that turquoise jewelry ever really goes away, of course. But remember how huge it was a dozen years ago? There wasn't a designer who could resist it (and coral, too, as I recall). I'll admit, this comeback kind of crept up on me-while I was watching the purple palette, like everyone else, I suspect.

Celebrating Color
Rapaport - AGTA Member
Congratulations to all the winners of the American Gem Trade Association's (AGTA) 2014 Spectrum Awards™ Competition whose creations were on display during GemFair Tucson. Winners were recognized at a dinner during the GemFair. The annual competition, now in its 30th year, honors designers for outstanding use of colored gemstones in innovative, wearable creations that will generate publicity for colored gemstones through beautiful design. It also recognizes lapidary artists for their excellence and creativity in bringing out the best in colored gemstones.MORE

Michelle Obama Wears Sutra Earrings During State Dinner for Francois Hollande
Jewelry News Network
It's the ultimate celebrity endorsement. Michelle Obama wore a pair Sutra (AGTA Member) blue sapphire and diamond earrings to an official state dinner Tuesday in honor of French President Francois Hollande.MORE

Trendwatch: Radiant Orchid
CJDG Jewelers
Extraordinary jewelry by exceptional designers Leon Mege, Patrick Mohs, and Zaffiro.MORE

28 Ideas for Engaging Visual Content to Post on Social Media
Business 2 Community
We all know the reasons for using images on social media. If you need a refresher, check out this infographic, which gives the rundown on how Facebook images are 12 times more likely to be shared than links and text or how Pinterest generates more referrals than Twitter and Google+. Brands that want to connect with their buyers know visual content is the way to go. If you're not sure how to get started, we’ve got a pretty comprehensive list ranging from simple to outright genius.MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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