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April 16, 2014
Looking at Nature's Color Spectrum
Over the last few weeks I have enjoyed showing a very special Kashmir sapphire to many of the most knowledgeable gem connoisseurs in the world. And every one of them had the same reaction to the sapphire that I had when I first saw it - which is that it's one of the truly great ones. So what does that actually mean? The first thing that struck me about this stone when I picked it up is that I instinctively knew it was a Kashmir sapphire. MORE

GIA Exhibit Brings to Life Iconic Gem Photographs
GIA - AGTA Member
In an exhibit that captures the intrinsic beauty and rarity of gems, GIA (Gemological Institute of America) brings to life the jewelry, gems, minerals and sculptures featured in the award-winning scientific journal Gems & Gemology (G&G). “The Beauty of Science: Gems & Gemology Celebrates 80 Years, Featuring the Artistry of Harold and Erica Van Pelt, "which debuts on May 19 and runs through Dec. 2014 in Carlsbad, CA, offers visitors a unique opportunity to see stunning pieces of historic and gemological significance side-by-side with their iconic photos. MORE

Ivory Ban Faces Challenges
Pala International – AGTA Member
In mid-February, the White House announced a ban on the commercial trade of elephant ivory. All commercial imports of African elephant ivory are prohibited, including antiques. Export of "bona fide" antiques (100+ years old) are allowed, as are some noncommercial items, and under some exceptional circumstances. Sales across state lines are limited to bona fide antiques. MORE

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Bring it to Life with high quality single stones, matched pairs, and suites from Gem 2000.

Great selection of fine lively Tsavorite singles in a vibrant range of desirable shades of green. All super well cut and clean with many great matched pairs to choose from.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

The mother of all pearls! World's largest natural pearl found by accident could fetch £250,000 when it goes under the hammer
Daily Mail
People often think they might have valuable odds and ends lying around the house. But one lucky unsuspecting punter was left stunned when her earrings were found to contain an incredibly rare pearl. And it could reach up to a quarter of a million pounds when it goes up for auction. MORE

The 10 Best Pieces in the Christie's Magnificent Jewels Sale
Vanity Fair
We spend a lot of our working hours looking at some of the most impressive jewelry out there, and our hearts still skipped a beat when we realized the Christie's Magnificent Jewels auction was around the corner - April 16, to be exact. Here are 10 highlights to look for in next week's sale.

Blue Book
Tiffany & Co. – AGTA Member
Tiffany's celebrated Blue Book, the jeweler's annual publication that showcases the latest and most spectacular jewels in all their glamour and brilliance, has been arriving in customers' mail boxes since 1845. It is the first mail order catalogue to be distributed in the U.S. Over time the book has evolved from line drawings to glossy photographs and its cover from navy blue to Tiffany Blue®, the distinctive robin's-egg blue that famously graces the jeweler's boxes and shopping bags. This vibrant hue has become an international symbol of quality and sophistication. MORE

PGI taps designer to promote platinum
National Jeweler
Platinum Guild International announced that it is partnering with designer Monique Lhuillier to promote the metal across a number of mediums. Through the partnership, Lhuillier will speak to the advantages and qualities of platinum and why it was her metal of choice. MORE

See Jenny McCarthy's Giant Yellow Sapphire Engagement Ring From Fiancé Donnie Wahlberg!
E Online
Jenny McCarthy's engagement ring is massive! After announcing that beau Donnie Wahlberg had proposed to her on today's episode of The View, the 41-year-old talk show host showed off her giant yellow sapphire engagement ring while getting a luxurious Sally Hansen manicure in NYC. McCarthy, who was understandably all smiles, flaunted her square-cut yellow gem, which is surrounded by a border of smaller white diamonds. The blond beauty opted for a pink manicure to balance the impressive color of her bling. MORE

10 Rules Every Business Must Know BEFORE Posting Any Social Media Content
Business 2 Community
Emotional intelligence is essential when creating relevant and engaging social media content. The formula for social media marketing success must include showing your fans and followers that you genuinely care about them. Focus on starting and joining conversations, not advertising your services. Many people suggest the 80/20 rule: 80% of your content should be personable and engaging, with only 20% of it being self-promoting. This might even be high, and perhaps you should even aim for 90/10. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

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