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May 14, 2014
AGS Announces Douglas K. Hucker Recipient of the Triple Zero Award
The American Gem Society has announced the 2014 Circle of Distinction Honorees, who will be recognized at the Society's Circle of Distinction Dinner on July 29 at the historic Plaza Hotel in New York City. The recipient of the prestigious Lifetime Achievement Award is Lee Berg, CEO of Lee Michaels Fine Jewelry. The Triple Zero Award recipients are Doug Hucker, CEO of the American Gem Trade Association (AGTA) and Joel Schechter, CEO, HONORA, a Division of Richline Group. MORE

Simply Modern: Jewelry's New Sophisticated Simplicity
Lorraine DePasque for ACCENT Magazine
As the warm-weather seasons begin, jewelry and fashion have both entered into a nouveau modern era. In two words: sleek and uncomplicated. Still glamorous? Definitely-but more panache with purity, if you will. When models strutted down the spring/summer runways wearing peek-a-boo sheers and cut-out mesh (and even see-through skirts) they looked sensual, but seldom overly sexy. "In fashion, there’s a distinct modernization going on, as designers are beginning to rethink luxury," explains David Wolfe, creative director of international fabric, color and style forecasting agency The Doneger Group in New York City. "It's super-simplicity-kind of no-fashion fashion. Yet there's a lot of cutting-edge creativity. For example, clean-cut sharp angles-what I’m calling geometrickery!" MORE

May's Birthstone: Emerald
Add More Color To Your Life
The timeless appeal of emerald can be summed up in three words written in the year 50 AD: "Nothing greens greener." Roman historian Pliny the Elder was explaining the desire for the supreme green gem not only in Rome but throughout the ancient world. MORE


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A Look Inside a Remarkably Large Beaded South Sea Cultured Pearl
GIA - AGTA Member
South Sea cultured pearls, cultivated using the bivalve Pinctada maxima, have an average size of about 13 mm (Strack, 2006). The shells reach sizes above 30 cm, making them the largest known pearl mussel and enabling the production of the largest commercially traded cultured pearls, with diameters occasionally above 20 mm (Strack, 2006). Currently, the primary production areas include Indonesia, Fiji, Tahiti, the Philippines, Myanmar, and the western and northern coasts of Australia. Relatively high tolerance to environmental influences (Strack, 2006) and the size of the pearls produced make this mollusk one of the most interesting species for culturing.MORE

Emeralds and Rubies and Amethysts, Oh My: A Talk with Gemfields' Ian Harebottle
Resource Investing News
As those watching the diamond space are no doubt aware, colored diamonds are becoming increasingly popular, with the best specimens fetching incredibly high prices at auction as investors and celebrities alike snap them up. With all that attention directed at diamonds, it can be easy to forget that they're by no means the only type of colored gemstone out there. However, not everyone is content to let diamonds steal the spotlight. Ian Harebottle, CEO of AGTA Member, Gemfields (LSE:GEM), the world's largest producer of colored gemstones, is one such person. MORE

100-Carat 'Graff Vivid Yellow' Could Fetch $25 Million
Jewelry News Network
The 100.09-carat "Graff Vivid Yellow," one of the largest fancy vivid yellow diamonds in the world, is expected to fetch $15 to $25 million at Sotheby's Geneva auction of Magnificent Jewels and Noble Jewels to be held Tuesday at the Hôtel Beau-Rivage. MORE

How Much Is The Duchess's Engagement Ring Worth Today?
Harper's Bazaar
The Duchess of Cambridge's engagement ring has been revalued at $506,550-that's more than 10 times the amount it was worth in 1981. The inherited ring, which features a 12-carat sapphire surrounded by 14 diamonds, was valued at $47,278 when it was given to Princess Diana by Prince Charles. The revaluation was part of a study conducted by jewellery expert Vashi Dominguez, who compiled a list of the world's top 20 most famous engagement rings, noting how much each had risen in value since purchase. MORE

5 Myths About Social Media Marketing
Marketing Land
Marketing twenty years ago was rather rudimentary: design-catchy billboards, mail-out flyers to millions, and of course, television advertising. Consumers have now moved into the digital space, yet they still crave the attention of corporations they admire. Unfortunately, many brands are still getting stuck on social media, failing to effectively utilize this channel. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

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