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November 12, 2014
AGTA ePrism
AGTA Spectrum Award-Winning Jewelry Shines on Hollywood Stars
November 11, 2014, Dallas, TX -- The American Gem Trade Association's acclaimed AGTA Spectrum Awards™ design competition recently took place in New York on October 25th and 26th. The 31st anniversary of this signature event was noted by extraordinary, fashion-forward submissions from jewelry designers across the United States and Canada. MORE

Jewelry Awarded For Its Color
The AGTA Spectrum Awards is considered by many to be the most respected and prestigious creative awards for the jewelry design industry. Launched in 1984 by the American Gem Trade Association, it honors, recognizes and promotes designers whose work uses natural colored gemstones and cultured pearls in fine jewelry design. MORE

More Than a Store
"Welcoming people to our world was the guiding principle in designing our new store," says Walter McTeigue, co-owner, along with Tim McClelland, of McTeigue & McClelland. A recent move a short distance from their original Great Barrington, Massachusetts, location to a hilltop mansion gave them the opportunity to showcase their contemporary collections of exclusive diamond and gemstone jewelry amid the ambience of an old-world atelier. MORE

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Maybe a diamond isn't every girl's best friend
CNN Money
More brides to be are choosing non-traditional engagement rings over the standard white diamond solitaire that has adorned women's left hands for so long. Jewelers across the country are reporting an increase in couples looking for alternatives like colored diamonds, gemstones and bands to symbolize their commitment. MORE

Jewelry for men: US designers transform precious materials into uniquely stylish jewels
The Jewellery Editor
Gone are the days of men's jewelry being the preserve of hip-hop stars, sports champions and Mr T. American designers are offering male buyers endless design-led options that speak understated elegance rather than big-buck bling. MORE

The Graff Ruby: a new world record?
The intrinsic value placed upon gemstones is a relatively modern phenomenon; originally their value was in their perceived powers. Precious jewels have long been associated with talismanic powers and considered a source to heal all remedies. And rubies have been claimed to be the most precious of all. MORE

Lethal beauty in the Wild West: Tiffany & Co's rare bejeweled show-guns
It may appear to be the height of bad taste: a collection of handguns clad in silver and studded with precious stones. But although these weapons, which were produced by Tiffany & Co in the late 19th Century, were able to deliver lethal force, they were never designed to be fired. MORE

Don't Make These 9 Social Media Marketing Mistakes
Business 2 Community
Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.




IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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