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December 17, 2014
AGTA ePrism
AGTA Prism Vol. 4
Catch the latest volume of AGTA's PRISM Magazine, featuring the latest AGTA News, along with features on fashion, gemstones trends and Tucson! Also, get to know Kambiz Sabouri of Gem 2000, Inc. and Pamela Froman of Pamela Froman, Inc. in our Member profiles! MORE

U.S. Seasonal Shopping Diversifies Away from "Black Friday"
GIA - AGTA Member
While retail analysts puzzle over the reported steep drop in post-Thanksgiving shopping numbers, online sales have risen strongly and there is growing evidence that seasonal buying may be becoming more diffused over a variety of retail channels. Indeed, indications point to a good season for U.S. jewelers, which account for 38% to 40% of world sales. MORE

JVC: Be careful about the grading reports you use
National Jeweler
The Jewelers Vigilance Committee recently issued an alert reminding members about the Federal Trade Commission's guidelines that govern claims about diamonds grades. MORE

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GEM 2000, Importers of Fine Gems

Offering exceptional service and expertise
Competitive pricing, and great values
Offering the best available stones from Burma, Vietnam, Sri Lanka, and Tanzania
Great selection of red, pink, lavender, purple, blue, and peach colors including fine Mahenge material

Diamonds are forever but here and now coloured gemstones are cutting edge
The Guardian
For those prepared to throw money – quite a lot of it – at the ideal Christmas present this year, the gift of choice is no longer white diamonds, but coloured gemstones. MORE

Gift ideas for women: Tiffany jewelry that captures the spirit of Christmas
The Jewellery Editor
At Tiffany's Old Bond Street store, the festive windows are filled with enchanting illustrations depicting cosy Christmas scenes, from ice skaters at New York's Rockefeller Center to a couple gazing at the diamond rings in the window of Tiffany's flagship Fifth Avenue boutique. MORE

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Colorless Diamonds and Celebrated Collections Lead Sotheby's Jewelry Sales
Jewelry News Network
A platinum-topped gold and diamond necklace presented to Helen Hay on the occasion of her marriage to Payne Whitney in 1902 was the top lot at Sotheby's Magnificent Jewels sale. MORE

Miranda Kerr's Leg Jewelry On The Cover Of InStyle Australia Is Definitely Different — Is This The Next Big Accessory Trend?
Not surprising: Miranda Kerr looks absolutely stunning on the cover of InStyle Australia's January issue. Surprising: the jewelry she's wearing in the gorgeous image. Would you consider her bling... leg jewelry? MORE

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The 10 Most Expensive Jewels at Auction in 2014
Blouin Art Info
Diamonds are still a girl's best friend and this year that helped make them popular with auction houses, too. MORE

12 Tips For Integrating Social Media Into Your Marketing Strategy
Social media is an increasingly important tactic in companies' marketing strategy and yet results from The CMO Survey continue to indicate that many companies manage social media as a separate activity. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


Coast Diamond


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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