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December 24, 2014
AGTA ePrism
Register Online Today for the 2015 AGTA GemFair Tucson™
As you know, AGTA GemFair™ Tucson is right around the corner. You know it for the finest selection of colored gemstones, cultured pearls and color intensive fabulous jewelry. But, have you heard about our CAD Studio? You can have custom CAD designs created for any and every gemstone purpose. MORE

January's Birthstone: Garnet
Add More Color To Your Life
Break open a pomegranate: see the tiny glossy red seeds? Now you can see why garnet comes from the Latin name of pomegranate, granatum. MORE

Lockets: Jewelry That Keeps A Secret
The Wall Street Journal
IT'S HARD to remain private in this era of social media and overreaching data collection, but—in the world of jewelry, at least—the habit of keeping secrets close to your heart is fashionable again. MORE

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Cindy's TrendTracker: Uncommon brides
National Jeweler
Today's bride is a very eclectic girl--no longer hemmed in by long-standing traditions she is free to do as she pleases in colored bridal gowns, in avant-garde settings, and with jewels that resonate with her personal style. MORE

The Grand Comeback of the Cabochon Cut Gemstone
The Jewellery Editor
With the party season well underway, colourful cabochon gemstones are the perfect accessory to ramp up the glam factor of any outfit. MORE

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The Best Jewelry and Watch Coffee-Table Books of 2014
Three weeks ago, I moved to a two-bedroom apartment in the same complex I've lived in since February 2010: a groovy collection of terraced duplexes known as Monroe Manor and located on Beachwood Drive, the canyon street that leads straight to the Hollywood sign. MORE

The 'Millennials' - insights Into What's Shaping their Buying Habits
Jewelry News Network
Creating a luxury brand amidst the information overload on the internet is increasingly becoming a challenge. MORE

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10 Ways Content Will Change in 2015
Content marketing is still among the most effective ways for brands to gain visibility. The right type of content has the ability to rank prominently in search results, earning shares on social media and making a name for the business behind it. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


Coast Diamond


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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