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February 04, 2015
AGTA ePrism
An Incredible Opening Day for AGTA GemFair™ Tucson
February 4, 2015 – Tucson, AZ: Opening under bright Arizona skies, the first day of the American Gem Trade Association's (AGTA) GemFair™ Tucson was an enormous success. With buyers eagerly waiting to hit the floor, exhibitors reported packed aisles, brisk sales and an air of excitement. Early reports indicated that first-day attendance numbers were up from prior years, along with the number of pre-registered companies. MORE

Buying Frenzy Kicks Off AGTA GemFair Tucson 2015
Black Friday in Tucson? That was the scene yesterday during the AGTA GemFair Tucson at the Tucson Convention Center as a swollen queue of manic rock hounds clamoring to shop snaked up escalators leading to the buying floor, inadvertently creating a logjam that forced the moving stairs to stop in an effort to avoid a dangerous backlog of bodies. MORE

Amethyst – February's Birthstone
Add More Color To Your Life
Treasured by the ancient Romans, amethyst was worn as a talisman to ward off the intoxicating powers of Bacchus. Amethyst comes from the Greek "amethystos" which means "not drunken." MORE

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Exceptional Pink to Red Diamonds: A Celebration of the 30th Argyle Diamond Tender
GIA - AGTA Member
Diamonds are among the rarest and most valuable of all gems. Those exhibiting noticeable color are rarer still. It is estimated that they make up just 0.01% of the world's total production (King, 2006). Such diamonds have been celebrated throughout history as defining treasures of nobility and prized possessions of the wealthy. MORE

Star Sapphires: Energizing and Electrifying
The Jewellery Editor
Gaze into the deep blue - or perhaps lilac or grey - of a star sapphire cabochon and you'll be greeted with an optical phenomenon known as asterism. When the light hits the stone, a crisp criss-cross of white dances across the smooth surface, creating a naturally occurring star of light. MORE

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Sotheby's Jewelry Sales Reach Record $603M in 2014
Sotheby's worldwide jewelry auctions totaled $602.5 million in 2014, representing a new record for the auction house. During the year, Sotheby's sold more than 3,900 jewelry lots, 77 jewels topped $1 million and 69 percent of all lots that were sold exceeded their presale high estimates. MORE

JA announces winners of 2015 Case Awards
National Jeweler
Jewelers of America has released the names of the five winners of its CASE Awards, which recognize JA retail members who exhibit creativity, artistry, style and excellence in jewelry design. MORE

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New Data: What Types of Content Perform Best on Social Media?
In many aspects of life, timing is key. If you've got to schedule a very important meeting, and all of the attendees aren't morning people, scheduling an 8 a.m. start time probably won't result in a productive meeting. Or maybe you want to book a cheap vacation -- you probably want to avoid scheduling one during the holidays.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

Coast Diamond

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Marketing Manager, 800-972-1162, 214-742-4367

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