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February 11, 2015
AGTA ePrism
2015 AGTA GemFair™ Tucson: Better Than Ever Before!
The 2015 AGTA GemFair Tucson™ was held at the Tucson Convention Center, February 3th through 8th. Despite thousands of flight cancellations in the Midwest and Northeast on the eve of the AGTA Tucson GemFair, buyers arrived in massive numbers on opening day. MORE

5 Revelations From the Tucson Gem Shows
After spending 15 years writing about the jewelry trade, including three years as National Jeweler’s gem editor, I’d gotten a bit cocky about my grasp of colored stones. I could identify rhodochrosites and spinels, talk beryllium and paraffin treatments, and inquire about the nuances of paraiba tourmalines from Brazil vs. Mozambique. MORE

Diva Design Contest Winners Announced
National Jeweler
The Women’s Jewelry Association has named the winners of its 2015 Diva Design competition and they will be recognized at the organization’s In the Spotlight event next month. MORE

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GemKids for Schools Turns Students into Rock Stars
GIA - AGTA Member
Third through fifth grade teachers have a new colorful way to engage and excite students about geology, minerology and gemology through GIA’s new GemKids for Schools curriculum. From volcanoes spewing lava to digging for hidden jewels, students can roll up their sleeves to discover science lessons hidden deep within the Earth. MORE

BAFTAs Red Carpet Jewellery: Dazzling Diamonds and Pearls
The Jewellery Editor
At last night's 68th British Academy Film and Television Awards, the stars of the screen sparkled in an illuminating parade of red carpet jewellery, with diamonds and pearls stealing the show. MORE

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Beyoncé’s $10 Million Emerald Jewelry, Taylor Swift's $1 Million Opal Baubles & More Insane Bling at the 2015 Grammys!
E! News
Well, Rihanna said it best: Last night was one to "shine bright like a diamond" for celebs taking to the 2015 Grammys red carpet. MORE

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How to Optimize Events with Social Media
Business 2 Community
Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

Coast Diamond

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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