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March 04, 2015
AGTA ePrism

Aquamarine: March's Birthstone
Add More Color To Your Life
As you might expect from a gem whose name means sea water, Aquamarine captures the beauty of the sea. This member of the beryl family, which also includes emerald, is found in a range of pastel blue and greenish blue shades, from the palest hint to a deep sky blue. MORE

Tucson: Rosy as a Pair of Tourmaline Glasses
Pala International
Was this year's AGTA GemFair in Tucson a success? Doug Hucker, the association's CEO was quite sanguine: "I can't say that I have ever experienced traffic to this extent, especially for the first two days." MORE

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A Renaissance Woman: Naomi Sarna
Unique Magazine
The fine art of engraving and carving gems is an ancient tradition dating back thousands of years to the early cultures of Mesopotamia (modern-day Iraq, Kuwait, the north east of Syria), and later, the Minoan world (which included parts of Greece and Cyprus). MORE

Usher in Spring Skies With These 16 Soft-Blue Jewels
Aquamarine is such an appropriate birthstone for March, as our thirst for spring ushers in a resurgence of our desire for softer colors. Gone are the oxbloods, the olives, the dark grays, and blacks. The present time of year draws us closer to pastels—chalk it up to Easter: Even if you don't celebrate, you can hardly avoid the flurry of decorations and fashions that line the shelves at your department stores and one-stop shops. MORE

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African emeralds: the modern-day gem that has made its way into jewellers' windows around the globe
The Jewellery Editor
Traditionally, the finest emeralds have been those that come from the mountainous region of Colombia where the deep valleys yield their green treasure. But today, it is not just the Colombian emeralds that are basking in the limelight. MORE

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Faberge unveils first Imperial egg in 99 years
The first Faberge Imperial egg produced in almost a century went on display yesterday at the Doha Jewellery and Watches Exhibition. The "Faberge Pearl Egg" features 139 fine white pearls, and more than 3,300 diamonds as well as other precious gemstones.

Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]
Marketing Profs
Emily Videtto, vice-president of shingles and new product development, and Alyssa Hall, director of marketing communications, together host the Facebook page "Style My House" as a way to reach female heads of household for roofing manufacturer GAF, North America's largest roofing manufacturer.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

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IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
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ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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