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March 25, 2015
AGTA ePrism

Know Your Stones: 30 Candy-Colored Gems
New York Magazine
For at least half a century, "investing" in a piece of jewelry meant buying a pair of round diamond studs on 47th Street. But these days, it seems like everyone (Gwyneth Paltrow, your ceramist neighbor) is flashing weirder, splashier, more deeply saturated baubles.

Ensuring Accurate Results at GIA's Laboratory
GIA - AGTA Member
From the time a gemstone is submitted to GIA until it's returned, the laboratory applies a series of tests to ensure accurate conclusions when it comes to analysis or grading results and detecting any treatments or synthetics. MORE

Kenya sees mining law boosting investment interest
Mine Web
Kenya expects to enact a mining law later this year to provide policy stability in a country ranked by an industry institute as one of the world's least attractive places to invest, Mining Secretary Najib Balala said. MORE

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4 Designers and a Diamond Mine - It's a Sparkling Story
Instore Magazine
Rio Tinto's newest "Diamonds with a Story" collection, which I previewed on Thursday, is surely that. And more. Actually, much more. Given that it's being created by AGTA Member, Dawes Design; AGTA Member, Suzanne Kalan; Sandy Leong, and M.C.L. by Matthew Campbell Laurenza, it's highly artisanal. Strikingly, however, pieces retail for as low as $500. MORE

Go Long With These 7 Pendants for an Instant New Look
Fashion's most sought-after finds change with the rising sun, but if there is one era of style holding strong, it's the '70s: chunky gold; tassels; long, dangling earrings; and pendants. But one need not spring for an entire new stock of jewelry to appeal to the latest trends, sometimes all it takes is a new accessory. MORE

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Cindy's TrendTracker: Time Traveler
National Jeweler
They say what's old is new again and that certainly pertains to the current time traveler trend of mixing vintage with new. Designers are having fun foraging for antiquities and memorabilia to add to their contemporary designs to create a new era of design mash-ups.

New Angles on a Perennial Favorite
The Wall Street Journal
"ART DECO IS to jewelry what the little black dress is to fashion," says London-based jeweler Raphaele Canot, "an icon of style, a statement piece that every woman should have in her jewelry wardrobe." Ms. Canot, a Parisian by birth, is just one of many jewelers referencing this richly artistic period in modern pieces. Her Skinny Deco range is a twist on the geometric lines and angles of 1920s-1930s bracelets, updated with bold bursts of color.

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April Birthstone: Diamonds
American Gem Society
As the April birthstone, diamonds are the ideal gift for a loved one. And now you have more choices than ever. Get creative and give the ultimate gift of beauty: a fancy-color diamond.

10 Laws of Social Media Marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

Coast Diamond

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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