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May 20, 2015
AGTA ePrism

AGTA's Doug Hucker on His Gem of a Job
Douglas Hucker has dedicated his life to the jewelry business. His varied résumé includes stints teaching at GIA, serving as director of marketing for Krementz and Co., and running The Registry, an estate jewelry company.

DeBeers lowers prices in rare move to help manufacturers while colored gem prices remain high
Gem Guide
The difficult profitability in the diamond polished market continues to be the main topic of concern in the industry. Rough prices have been too high for manufacturers to be profitable. MORE

The Tale of Two Trapiche Emeralds
For Future Reference
I'll never forget the moment I wore my first trapiche emerald: it was at the beautiful West Village penthouse space that houses the AGTA Spectrum Awards viewing. MORE

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Gemologist's Black Opal Ring Wows Consumer, Trade Media
GIA - AGTA Member
This year may prove to be one of Niveet Nagpal's most memorable, as the president and head designer of Omi Privé continues to garner trade and consumer accolades for a particularly colorful 18K yellow gold and black opal ring. MORE

Beyond Green Jade
New York Times
It's often called the stone of heaven and is believed to ward off evil. The Chinese have long been fascinated by jade - many people you pass on the street here, men and women alike, wear a bracelet or pendant - but soaring demand for the traditional deep-green color has designers increasingly turning to lavender, black, yellow and even colorless, or clear, jade.

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Vegas Shopping Strategy: Turn Your Clients Into Collectors
Instore Magazine
Adam Graham, CEO of AGTA Member, Erica Courtney, says some Courtney collectors who started out buying silver pieces have moved up to colored gem jewelry in a much more elite segment of the market – the $80,000 range.

Cannes 2015: a wonderful weekend of red carpet jewellery
The Jewellery Editor
The high-octane glam fest that is the Cannes Film Festival continued over the weekend with a deluge of stunning red carpet jewellery.

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7 Social Media Marketing Pitfalls Your Business Should Avoid
Business 2 Community
Social media marketing has become a necessary and valuable marketing tool for businesses today.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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