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June 24, 2015
AGTA ePrism

July's Birthstone: Ruby
Add More Color To Your Life
Throughout most of recorded history, ruby has been the world's most valued gemstone. Even diamond was considered common in comparison to the supreme beauty and value of this glowing red gem. MORE

Natural Pearls
Pala International – AGTA Member
It's been a while since Pala International got wind of a fresh academic take on a nearly forgotten question: Why do nearly all mollusks make pearls naturally, and how? A first paper on the subject currently is in press at Key Engineering Materials, part of a hefty proceedings volume concluding a four-year EU research program, Biomineralix. But we have the abstract, which we're happy to share. MORE

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Thai gem company buys Gemfields’ matching rubies
National Jeweler
Gems of Thailand purchased Gemfields' rare pair of matching rubies at the colored gemstone miner's recent auction in Singapore. The sale price for the two stones, which weigh a total of 45 carats, was not disclosed. MORE

What I Wish Consumers Knew About Buying Designer Jewelry
Andrea Hill
When you buy designer jewelry, your jewelry has a back story. Nearly every piece of jewelry I own came from a designer.

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Pamela Froman's New One-of-a-Kind Wedding Ring Collection
AGTA Member, Pamela Froman, has long made rings worn for weddings, but she decided to commit to the category wholeheartedly at the recent Couture jewelry show. Enter Froman's new Wedding collection of largely one-off bands and rings made in 18k and 22k gold and platinum with diamonds and colored gemstones.

Things Are Just Peachy
Instore Magazine
To limit pearls toIt crossed my mind, during the recent jewelry shows in Las Vegas, that the somewhat sudden profusion of peach gemstones could be this "throwback-to-the-Seventies" thing.

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10 Jewelry Safety Tips For Summer
Goldstein Diamonds – AGTA Member
Before you jump in the pool, slather on the sunscreen or head to the beach be aware of where dangers can lurk. In honor of all the rings resting on the ocean floor, the bracelets ruined from gardening and the gems that have fallen victim to a game of beach volleyball, here are 10 tips to keep your jewelry shining all summer.

4 Reasons Social Media Marketing May Not Be Working for Your Business
Business 2 Consumer
You can make social media marketing work. I'm not going to lie – it's hard and does take time, but it can work.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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