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July 01, 2015
AGTA ePrism

Get An Edge - Buy AGTA
See fellow buyers, AGTA Members and colleagues talk about why they choose to buy AGTA! MORE

Chinese Freshwater Pearl Culturing, Overall Market Summary
GIA – AGTA Member
Also at the AGTA show, Jack Lynch ( AGTA Member - Sea Hunt Pearls, San Francisco) offered his perspective as a pearl entrepreneur (figure 1). Over the years he has introduced many trends in cultured pearls and pearl culturing techniques to the market, including soufflé pearls: large baroque Chinese freshwater cultured pearls with fine luster, interesting colors, and light heft. MORE

agta eprism

Rocks On: Zircon's got the blues
National Jeweler
One of the common trends that seems to apply to most colored gemstones today is an increase in price. While this may make certain stones unattainable for some consumers, the upward price trend does have a silver lining--it allows other gemstones that offer similar colors, looks and/or a more affordable price point to come into the limelight. MORE

Magical, Mystical, Creative And Colorful Opal Jewelry
Jewelry News Network
See AGTA Members, Erica Courtney, Goshwara, LeVian, Lisa Nik and Sutra's stunning Opal designs. Opal, unlike most gemstones, doesn't sparkle and glitter. What it does is display every color of the rainbow in a limitless palette of combinations.

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In Memoriam: Alan Friedman, Beverly Hills Jeweler
The Centurion
Alan Friedman, GG, best known for his unending passion for colored diamonds, gemstones, and people, died unexpectedly on June 21 at age 60. He was the owner of Alan Friedman Co. of Beverly Hills.

The 7 Habits of Highly Effective Jewelers
Last week, Stephen R. Covey's mega bestseller, The 7 Habits of Highly Effective People, came up in a question on Jeopardy! (my not-so-secret obsession). It got me thinking: What are the jewelry industry's most progressive retailers doing right?

agta eprism

Mila Kunis on Going Back to Work, Favorite Gems & Ethical Mining
Women's Wear Daily
Mila Kunis, the Gemfields (AGTA Member) global ambassador since 2013, headed recently to London to promote the jewelers' new short film directed by photographer Jeff Burton.

12 Questions To Ask Before You Hit 'Send' on Social Media
Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update.

agta eprism
Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Marketing Manager, 800-972-1162, 214-742-4367

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