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August 12, 2015
AGTA ePrism

VIDEO: AGTA Spectrum Awards - Experience The Magic
Watch past AGTA Spectrum winners relive their favorite things about Spectrum! The AGTA Spectrum Awards deadline is September 18, 2015. MORE

Gem dealer, activist Dana Schorr dies at 63
National Jeweler
Dana Schorr, known in the colored gemstone world for his outspoken and rebellious nature but, most of all, for his big heart, died Wednesday of complications following a heart attack. He was 63.

George Kaplan of LKI Dies at Age 97
George Kaplan, the former vice chairman of Lazare Kaplan Inc. (LKI) and former chairman of the Gemological Institute of America (GIA), died on July 12 at the age of 97.

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Jewellery sales rise in July as customers buy 18% of non-food goods online
Professional Jeweller
Online sales of non-food products jumped 14.7% in July versus a year earlier, with jewellery and watches achieving their highest sales growth since February.

Got Game? The American Gem Society Launches Gamification Applications to Website
American Gem Society - AGTA Member
The American Gem Society (AGS) is pleased to announce the launch of their first gamification application. The feature includes five quizzes, compiled of various, timed multiple choice questions that are fun yet challenging, and include jewelry facts, celeb jewelry, jewelry in music and movies, as well as royal jewelry. MORE

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Traveling in Style: A Guide to Traveling with Jewelry
GIA 4C's Blog
Some of the best vacation destinations and activities can be hard on your jewelry. Between the chlorine in the pool and the many layers of sunscreen that you apply, travel can take a toll on certain gemstones, especially more delicate ones such as pearls, turquoise and coral. MORE

Sell with a Story: Peridot
Stuller - AGTA Member
In ancient Egypt, Peridot was called the "gem of the sun" referring to the golden glow missing image that emanates from within. This glow imparts a rich yellowish green hue - particularly appropriate for August birthdays and summer wear, when the sun shines and crops near harvest. MORE

Insights: In the Studio with Jennifer Dawes
Continuing the CJDG In the Studio series, I stopped in to see Jennifer Dawes of Dawes Design while I was in the Bay Area recently. Jennifer is outside the city, in rural Sonoma County. It's not just a studio: it's a compound, really. MORE

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The BEST Blues in Engagement Rings--After Sapphire
About Style
See AGTA Members Pamela Froman, Suna Bros. and Erica Courtney. Ever think about aquamarine for your engagement ring? Or maybe blue opal? Here's a slideshow of new rings that will whet a bride's appetite for blues! MORE

How to Make a Social Media Marketing Plan
Kelly Kautz
You want to create a social media marketing plan, but you're not sure where to begin. As a content strategist, I've helped create social media marketing plans for Fortune 500 companies and solo entrepreneurs. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Marketing Manager, 800-972-1162, 214-742-4367

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