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September 02, 2015
AGTA ePrism

Meet the Newest Member of the AGTA Spectrum Awards™ Sponsor Family
The American Gem Trade Association (AGTA) is proud to announce the addition of the Silver Promotion Service to its family of AGTA Spectrum Awards™ sponsors. The Savor Silver Awards™ will highlight exceptionally designed silver jewelry incorporating natural colored gemstones or cultured pearls in the five AGTA Spectrum Awards™ categories and for the Best Use of Color and Silver. MORE

Rocks On: 'Underrated' iolite on a slow rise
National Jeweler
It is said that iolite dates back to the time of the Vikings, who would use the stone to guide them on their journeys.

Sell with a Story: Sapphire
Stuller, Inc. - AGTA Member
Sapphire's breathtaking blue sets the standard by which other blue stones are measured, and its radiance has captured our imagination for millennia. As one of the "big three" precious stones, sapphire's many, many fans reach far beyond September birthdays and 45th anniversaries. How does it hold so many in thrall? The color and brilliance cast a spell not easily broken.

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Social hour: Small businesses hop on networking bandwagon
See AGTA Member, Myriam Gumuchian with Gumuchian, talk about how social media is a crucial tool for small business. Is social media the great equalizer that allows small businesses to compete with bigger rivals? As just about everyone hops on the social networking bandwagon, some say the answer to that question is yes.

Sotheby's to Offer The Cowdray Pearls in October
Jewels du Jour
While natural white pearls have continued to curry favor at auction for several years now, it is the natural pearl's more mysterious sort that has stolen the spotlight on the auction block this year. Natural gray pearls are the 'it' gem at auction this year. For collectors hankering for the rarest of the rare when it comes to natural pearls, Sotheby's Hong Kong will be offering The Cowdray Pearls at its Magnificent Jewels and Jadeite sale in October. MORE

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American Jewelry Design Council (AJDC): Jewelry as Art
GIA 4C's Blog
Take some of the world's greatest jewelry designers. Ask them to create a piece based on the same theme. No rules, no restrictions, no boundaries. MORE

Kara Ross x Diamondoodles
For Future Reference
We love it when worlds collide, and especially when two FFR interviewees get together to make a little bejeweled magic. Enter exceptional designer, AGTA Member, Kara Ross and über-talented Renaissance woman Hannah Becker (@diamondoodles) who joined forces to create an epic Fashion Week window for Kara's Madison Avenue store. MORE

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5 Favorite Blue Sapphire Jewels for September
Sapphires are such people pleasers. Who doesn't love a good sapphire-centered piece of jewelry? Its majestic blue shade (in its most common form) matches everything, making it a prime accent stone on engagement rings (like mine!) that won't look tired day after day. MORE

Top 10 Social Media Marketing Tips for Small Business
Huffington Post
As a small business owner, social media can feel overwhelming. Twitter streams move so fast, in a blink your message can get lost. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


Silver Promotion Service


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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