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April 06, 2016
AGTA ePrism

Renowned Industry Photographer, John Parrish, Passes
Friday afternoon (04/01/2016), John Parrish (born 11/18/1950), my dear partner for 27 years and father of our beloved daughters Karen Dove and Kaila Rose, fell to his untimely death from a cliff in Oklahoma while on a camping trip. Suddenly the world changed. MORE

Shop the AGTA Pavillion at Smart Show Chicago
Shop with AGTA Members in the AGTA Pavilion and be sure to visit us at booth #2000 to learn the benefits of AGTA Membership. MORE

Park Avenue jeweler Michael C. Fina goes online-only, partners with Amazon
New York Business Journal
Michael C. Fina, a family-owned Manhattan jewelry store that has been a destination for U.S. presidents and celebrities, is closing its doors later this month to become strictly an e-commerce operation. MORE

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Exceptionally Strong 2015 U.S. Silver Jewelry Sales
The Silver Institute
Silver jewelry sales in the United States were solid in 2015 with 60% of jewelry retailers reporting increased sales, according to a survey conducted on behalf of the Silver Institute's Silver Promotion Service (SPS). MORE

More than the Mohs Scale - Understanding What Makes a Gem Durable
GIA 4C's Blog
As you're shopping for fine jewelry, knowing how durable a particular gemstone is will help you determine how and when to wear it, and most importantly - how to care for it. In this post, we'll demystify gemstone durability and provide tips for helping you choose a gemstone that could last a lifetime or longer.

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It's a bug's life
The Jewellery Editor
A symbol of good luck since Ancient Egyptian times, the scarab beetle is back as one of our best jewellery trends of 2016. MORE

Style Spotlight: Moonstone Jewelry
JCK Online
Moonstones have a dreamy-looking quality called adularescence, which is caused by light scattering between microscopic layers of feldspar, according to GIA. MORE

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Basel's Most Surprising Trend? Chill, Casual Jewelry Styles
Every year in the spring, accessories editors look forward to attending the annual Baselworld fair in Switzerland to get a first glimpse of many fall/holiday fine jewelry collections. MORE

The Basics of B2B Social Media Marketing Strategy
Business 2 Community
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

AGTA Summer Spectrum

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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