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May 18, 2016
AGTA ePrism
GIA to Host Mystery Gem Quiz at JCK Las Vegas
GIA - AGTA Member
GIA will host an exciting gem quiz, colorful museum exhibit, synthetic diamond display and exclusive in-booth briefings on the industry's hottest topics at its booth (L99) during the 2016 JCK Las Vegas show, June 3-6. MORE

The FTC Is About to Make Some Changes – Here's How to Make Sure Your Advertising Is Compliant
Instore Magazine
Precious metals, diamonds and colored gemstones are the specific focus. June 3 is the last day that the Federal Trade Commission will accept public comments on proposed changes to the jewelry guides, which explain to businesses how to avoid making deceptive marketing claims. MORE

Which pearls are natural, academically speaking
Pala Gems - AGTA Member
Looking forward to spending months on each pearl, years up to publication—my samples need to be natural pearls and be seen as such by random reviewers or, within reason, anyone inclined to thinking about natural pearls to the point that they'd be reading my writing. MORE

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6 New Fall Jewelry Collections I Really Look Forward to Seeing
At this time of year, with annual Jewelry Week in Las Vegas less than a month away, editors like myself are inundated with invites to preview the many—many! MORE

'Unique Pink' Diamond Sells for $28 Million at Auction
NBC News
A vivid, pearl-shaped pink diamond said to be the largest of its kind to go under the hammer has sold at auction for $28 million. MORE

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Best of Birthstones: Enchanting Emeralds
Once Cleopatra's alleged favourite gemstone, the emerald continues to make a glamorous impression on everyone from royals to the red carpet's best dressed. MORE

Pearls, Pearls, Pearls; They're Everywhere.
The Gem Therapist
I was recently flipping through an issue of Harper's bazaar and I noticed they were featuring magnificent fine jewelry from Chanel and Dior, with pearls featuring as the star. Pearls seem to be hotter than ever, although with their classic connotation they never really go out of style. MORE

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Know your opals
The Jewellery Editor
Rachael Taylor unearths our ongoing fascination with opal jewellery, and what sets Mexican, Ethiopian and Australian opals apart. MORE

6 Ways Your Social Media Marketing Will Change In 2016
Business 2 Community
You love social media and you love doing it well, but the only downside is that it keeps changing. One minute you think you are on top of your game, the next a new update arrives. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

AGTA Summer Spectrum

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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