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January 25, 2017
AGTA ePrism

AGTA Welcomes Special 2017 AGTA GemFair™Tucson Social Media Guests
AGTA is thrilled to announce our special guests for AGTA GemFair™ Tucson @diamondoodles , @diamondsinthelibrary and @gemgossip! MORE

8 Reasons You Need To Be At The 2017 AGTA GemFair™ Tucson
With #AGTAGemFair17 only 6 days away, we have highlighted some amazing reasons why you need to be there! MORE

February's Birthstone: Amethyst
Add More Color To Your Life
Treasured by the ancient Romans, amethyst was worn as a talisman to ward off the intoxicating powers of Bacchus. MORE

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5 Predictions for the Tucson Gem Shows
National Jeweler
See AGTA Members, John Dyer & Co., Mayer & Watt, Colorline, Inc., Boston Gems, Bear Essentials, James Alger Co, Inc. featured in this article! The holidays come and go in the blink of an eye, the industry takes over New York in early January with a slew of events and then, not long after, head west to take part in the gem shows in Tucson. MORE

Perle Suna Passes Away
Suna Bros- AGTA Member
Perle Suna, 95, passed away in her Manhattan home on January 20, 2017, leaving behind a legacy with Suna Bros. MORE

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Retailer Spotlight: Addessi Jewelers
AGS – AGTA Member
See AGTA Member, Addessi Jewelers, featured in this article! For nearly 70 years, the Addessi family proudly continues the family tradition that began in 1948 by Addessi brothers, John and Rick. MORE

Meet Your AGTA GemFair Gembassadors!
Diamonds in the Library
I've been hearing about the annual AGTA GemFair in Tuscon, Arizona for years. It’s become mythical in my imagination: I picture it as a vibrant desert oasis piled to the clouds with rainbows of precious stones and heaps of colored gemstone jewelry. MORE

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8 Common Social Media Marketing Mistakes & What to Do About Them7
Business 2 Community
When being in business, mistakes will happen. When using social media to help market your business, there is a huge opportunity for mistakes to happen. Knowing how to avoid them is key. MORE


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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

China Stone

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Marketing, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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