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April 26, 2017
AGTA ePrism

What’s Missing From Your Hand?
If you're not attending the 2017 AGTA GemFair™ at the JCK Las Vegas Show, here's what you're missing! MORE

Emerald: May's Birthstone
Add More Color To Your Life
Because the rich green color of Emerald is the color of spring, it has long symbolized love and rebirth. MORE

Colored Gemstones Live Up The Red Carpet This Award Season
The Hedonist Magazine
In a season marked by a wide range of talent and unexpected films, colored gemstone jewelry has been embraced as the go-to trend to express a bold individual look. MORE

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Jewelry Designers Spotlight
Your Engagement 101
See AGTA Members Erica Courtney, Inc. and Mark Patterson featured in this article. For this story, we decided to change a little bit our perspective and uncover how they approach a bespoke project challenge, what jewelry they themselves wear and take a peek at their work station. MORE

Take a glimpse at the Rare Styles of New York's Auction Preview Week
Last week, as you can tell from my previous articles, I went auction preview hopping in New York City. It was a fantastic week of storied and iconic jewelry (read more) but as usual during the week before the rocks go on the block, I found myself awed by quite a number of single lots that will go on sale at Bonhams in New York and London, at Christie's in New York and at Sotheby's in New York and Geneva. MORE

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How Millennials Are Reshaping Retail Shopping And Brand Loyalty
3 Tier Logic
With more than 80 million in the United States alone, spending approximately $600 billion each year, Millennials are already the primary target segment of almost every retail and CPG brand. MORE

All About the Diamond-Dusted Wedding Gown From Reem Acra's Bridal Show at Tiffany & Co. Last Night
See AGTA Member Tiffany & Co featured in this article. Last night, Reem Acra kicked off bridal week in a big way: She showed her new Spring '18 collection at Tiffany & Co.'s flagship on Fifth Avenue, which featured dresses inspired by the iconic jeweler's heritage. MORE

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30 Essential Tips to Boost Your Instagram Marketing
Increase your brand awareness using the best platform for marketing. MORE

Social Media Matters in Marketing for More Reasons Than You Think
Sell yourself, build your brand and engage your audience. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.



IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

China Stone

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ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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