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Aug 02, 2017
AGTA ePrism

Can't Get Enough of August's Newest Birthstone, Spinel
It has been one year since AGTA partnered with JA (Jewelers of America) announced that Spinel would become an official birthstone for the month of August! MORE

The Story of Turquoise
Read AGTA's Gemological story from AGTA Member Robert James of International School of Gemology. Turquoise. Which do you suppose came first: the name of the color, or the name of the gemstone? MORE

One of August's Birthstone: Spinel
Add More Color To Your Life
The world's most famous two Spinels are part of the British Crown Jewels, but these beautiful red gems are traveling under an assumed name. MORE

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The Year's Coolest Jewelry Retailers Unveiled!
Instore Magazine
Congratulations to AGTA Member, Letster Lampert, Inc., and see AGTA Marketing Manager, Megan Whitmire and AGTA Member, Josette Patterson of Mark Patterson, featured in this article. Congratulations to the winners of the 16th annual America's Coolest Stores Contest! MORE

Jewelers of America Announces New Chairman & Board Elections
Jewelers of America
See AGTA Member, Henne Jewelers featured in this article. Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has elected John Henne, President of Henne Jewelers in Pittsburgh, PA, as Board Chairman. MORE

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Jewelry Brand to Know: little h
National Jeweler
See AGTA Member little h, featured in this article. The pearl has experienced a renaissance in recent years and Hisano Shepherd, the designer of little h, is one of the reasons why. MORE

Extraordinary Jade Jewelry
Robb Report
See AGTA Member, Pam Huizenga Enterprises, Inc. featured in this article. The legendary gem reveals its color range. MORE

Put A Right-Hand Ring On It
The Jewellery Editor
Worn as a declaration of independence or to mark a milestone, whatever their significance, right-hand rings are most definitely in. MORE

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Rare 'Argyle Everglow' Fancy Red Diamond Could Sell For Millions
The Argyle Everglow is a 2.11-carat radiant shaped Fancy Red Diamonds. This Fancy Red is the one of largest of its kind to have ever been found. MORE

New research could make it easier to find high-quality Canadian sapphires
Researchers from the University of British Columbia's Department of Earth, Ocean and Atmospheric Sciences discovered that it takes a fairly specific sequence of pressure and temperature events to create Beluga sapphires in Nunavut. MORE

Sabyasachi Launches Latest Collection On Instagram -- Is Social Media The New Catwalk? How To Evaluate Failure Or Success Of A Social Media Marketing Campaign?
With social media making up a bulk of the digital experience, it's no coincidence that brands are increasingly turning to these platforms to engage with their audience. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.



IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

China Stone

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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