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Oct. 11, 2017
AGTA ePrism

Diamondoodles x AGTA Member Spotlight: Victor Velyan
Throughout 2017, I have been covering many of AGTA's events - from AGTA GemFair™ Tucson to AGTA Gemfair™ Vegas, the AGTA Spectrum Awards™ Gala to the AGTA Spectrum Awards™ Press day. What is overwhelmingly apparent from my time attending AGTA events is that the community of AGTA Members is what give AGTA it's unique flavor and diversity in the jewelry industry. MORE

The World of Colored Gems
American Gem Society - AGTA Member
See AGTA Members, AG Gems, Erica Courtney, Inc., Omi Gems and Real Gems, Inc. featured in this article! Fine colored gemstones have been revered throughout history. Gemstones have been imbued with the power to foretell events, strengthen memory, quicken intelligence, ensure purity, avert lightning, prevent intoxication, ensure happiness and are often equated to the fountain of youth. MORE

Trend-Spotting: Color and Cuffs
National Jeweler
See AGTA Members, Gumuchian, LTD., Dilamani, and Mastoloni Pearls featured in this article!

There was jewelry on display from more than 100 jewelry brands at Jewelers of America's recent press preview.

agta eprism

50 Years of Tanzanite: The Ultimate Blue Gem
The Jewellery Editor
See AGTA Members, Temple St. Clair and Tiffany & Co. featured in this article! Half a decade after its discovery, we bring you the history of tanzanite, the alluring blue gem whose colours range from deep blue to soft lilac. MORE

See AGTA Members, Erica Courtney, Inc., Greenwich Jewelers, Hopkins Opal, Jane Taylor, Lika Behar Collection, and Omi Gems featured in this article! In Instagram speak, opals are like sunsets: When presented with a photo of one, it's basically an involuntary reaction—you’re going to double tap. MORE

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Sell with a Story: Star Sapphires
Stuller - AGTA Member
The star sapphire's name originates from its unique optical phenomenon, asterism (that's Latin for "star"). MORE

Sotheby's Auctions Immaculate Pieces from S.J. Phillips: A Bond Street Legacy
Robb Report
Sotheby's will welcome S.J. Phillips: A Bond Street Legacy to its London auction house on October 18. MORE

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10 essential social media guidelines
PR Daily
Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.



IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

China Stone

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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